On June 8th 2019, St James’s played host to a series of fashion shows as Jermyn Street, the original home of menswear, was traffic free to create a show-stopping open-air catwalk.  There to soak up the atmosphere were VIP guests Jim Chapman, Hu Bing, Dougie Poynter, Caroline Rush (Chief Executive, BFC) and Dylan Jones (Charmain, LFWM) who’s attendance reaffirmed the event as an unmissable show in the LFWM calendar.

LONDON, ENGLAND – JUNE 08: Joony Kim and Richard Biedul on the catwalk during St James’s LFWM shows on June 08, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for St James’s)

The morning saw over 30 brands participate in a runway display which included heritage brands such as New & Lingwood, John Smedley and Aquascutum alongside contemporary, Jigsaw, Aspinal of London and Sunspel in a see-now-buy-now format. After the morning press show, the public were also given the opportunity to attend three further shows held later in the day, making this the only LFWM show in the calendar open to the public.

This year the show has been styled and curated by the Fashion Director of Esquire, Catherine Hayward, who commented: “I’m thrilled to be styling the St James’s LFWM show this season. London is a major player on the international fashion scene and St James’s home to some of the capitals best kept style secrets. Where else can you find such illustrious yet diverse names in the same neighbourhood – John Smedley knitwear and Sunspel T’s next to Lock & Co hatters; Budd and Turnbull & Asser shirts next to Longmire cufflinks and Cubitts sunglasses; Tricker’s, Lobb and Grenson footwear beside New & Lingwood gowns, Floris perfumes and the best Welsh rarebit in town at Fortnum and Mason. It’s an eclectic mix but a seductive one and the perfect antidote to the fast-online shopping experience.”

LONDON, ENGLAND – JUNE 08: Alistair Guy attends St James’s LFWM shows on June 08, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for St James’s)

Caroline Rush CBE, Chief Executive of the British Fashion Council commented “We are delighted to see the St James’ show take place for the 5th consecutive summer season in St James’s. Jermyn Street is home to a wide variation of British and international brands from heritage tailoring labels to contemporary design and innovative sportswear. It is a dynamic hub for menswear and a key moment of the LFWM schedule where the public can get involved to celebrate the best of fashion and of what our city has to offer.”

Don’t worry, if you missed the catwalk show you can still see all the key looks in one place at the St James’s Edit by Esquire in St James’s Market, for full opening times and information, please visit

About The Author

THE BITE MAGAZINE MEDIA caters for the confident and stylish woman and confident men who knows exactly what they want in fashion,beauty and a luxury lifestyle of living. It’s designed to take the reader on a visionary journey of self-discovery in a fresh and unique fusion of styling through amazing and exciting pictures, rich editorial content and catwalk experiences. We provide the absolute on current fashion and lifestyle news and reviews around the world. With years of experience within our team. We like to keep our readers informed on up-and-coming designers and make-up and hair stylist trends, as well as covering established fashion, music and film icons. We pride ourselves on featuring exotic holiday destinations and the best restaurant cuisine in the UK, as well as reviews on those high calibre cars you’d love to be seen driving, and also include the latest on artists and their inspirational work.

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