I think there are few that would argue that shopping and pizza are just a few of the things that make life so very splendid. Combine the two together and that’s definitely a match made in heaven so imagine my delight when I came across 1.N.1 Project, a new concept food and fashion pop-up shop. The idea is to offer a fresh, modern and relaxed space in which to shop to your hearts content whilst indulging in some delicious Italian pizza. Located on the stylish Paul Street in Shoreditch the boutique style pop up shop opened up in June and joyfully, it’s going to be around all summer long until the end of August.
It sounds like a strange combination but it works. The stores’ offering is carefully curated, with a unique collection of both women’s wear and men’s wear. “The aim is to promote the 1.N.1 project as a new ‘designer community. We offer a real platform where the customer can touch and feel products and I think it’s a great opportunity for up-and-coming designers to test their products before going on to bigger retailers,” says Martina Vitali, the genius woman behind the whole operation.
Inspired by how her parents shared their working lives together, Martina partnered up with her boyfriend Andrea to realise her vision. “I was 18 years old when I met my boyfriend Andrea, and from the beginning we always talked about how we could do business together,” Martina said. And so 1.N.1 was born, marrying Martina’s love of fashion with Andrea’s love of food.
The unusual combination is all a part of her desire to make customers feel at home, with the addition of food a natural progression to achieving a homely environment for her customers. “The pizzetta (small pizza) adds to the aesthetic of creating a home within the shop. We want people to come in and feel like they are visiting their best friend, try on clothes and have some lovely, homely food.” Martina explains.
If you can tear yourself away from the pizza, which admittedly is hard to do, 1.N.1 has some fabulous and unique brands that are definitely worth a perusal. A personal favourite was their selection of Joanne Stoker’s super quirky shoes and their Modern Vintage sunglasses and along with their selections from Adios Bonita, Thanh Cong Vu and The Clothing Lounge it’s definitely the sort of place you could lose several hours of your life.
The store will be open until the end of August so be sure to visit whilst you have the chance. My only suggestion is, just don’t fill up on pizza before you start trying the clothes on!