The brand new Smashbox Cosmetic free standing store, launched in November, is the latest addition to this ultra-modern and trendy brand, bringing the flair and heritage of their LA inspired home all the way to London at the Fitzroy Place, W1.

smashbox makeup service

The photographic store is the ideal for any make-up and art lover. In fact the studio feature the latest work of artist Yago Hortal, author of the design behind the Art. Love. Colour Christmas collection, featuring all over the store windows, making it the perfect place to find inspiration and ideas for that special gift or stocking filler for Christmas and beyond.  For the one wishing on a more hands-on-service, a team of specialized Smashbox crew will take bookings for complimentary Studio Services dedicated to the art of make-up using the latest techniques and Smashbox Cosmetics trendiest tips to re-create in simple few steps the best and latest make-up fixes and looks: Perfect Canvas, Flawless Complexion in a flash, Brow: Define and Perfect, Eyes & Lips Shape-Matters, Contour & Highlight which can be learned in just few minutes.

smashbox studio floor

The inside of the store feature a beautiful open floor space dedicated to the art of photography, make-up looks ready to snap and wear all year round. From February 2016 the store will be fully open and offering amazing events such as photographic studio service for complimentary hire, sound proof video-filming facilities, complimentary lip-gloss station. Also there will be plenty of space to hang-out, coffee bar plus events and exhibitions. In fact the first exhibit will be in January 2016 with the work of illustrator Donald Robertson (@drawbertson)celebrating 25 years of Smashbox Studios. His work appeared in the creation of the ultra-smooth, sophisticated  precision gel eyeliners and the ever so loved, long lasting and beautifully matte lipsticks, carrying his signature style illustration, making the collections a make-up art to keep. Donald Robertson will be live at the Studio from the 18th of January 2016. There will be many more future events such as master-classes, exhibitions, VIP events and Special pop-up artist events, which will be running throughout the whole year ahead.

For inspiration, visit the store or if you wish to explore the art of colours, make-up, artistry tips and fixes, Smashbox Studio Store is the place for you and for all services bookings are available at or 0370 192 5353


Address: Smashbox, Unit 1A, One Fitzroy, 6 Mortimer Street, London W1T 3JJ

Opening hours:

Monday – Friday: 10am – 7pm

Saturday: 10AM – 6PM

Sunday – CLOSED






Giovanna Zac

Beauty Editor


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