The Bite Magazine - Issue 11

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design iconic sunglasses, exceptional
writing tools,elegant watches and jewellery,
and state-of-the-art smartphones. Porsche
Design’s philosophy has always been to
consider the function of the product
first along with a recipe of clean lines,
purity, elegance and an innovative idea
to create timeless classics and products
that enhance everyday life. For the first
time, in August 2013, Porsche Design
presented their first-ever runway
show during New York Fashion Week,
showcasing their spring/summer
2014 collection. Entitled ‘New
Digital Ambiguity’, the collection was
inspired by the influence that digital
culture has on design. Classic cuts
were combined with innovative
materials like neoprene and featured
removable sleeves, oversized collars,
skilfully positioned seams, magnets
instead of buttons and welded
seams.
The Porsche Design sportswear
collection is described as
contemporary with a minimalist
look, modern design and innovative
materials. In 2006, Porsche Design
collaborated with Adidas to create
a men’s sportswear line that defined
an entirely new and engineered
luxury sportswear range. Seven years
later, the collection was complimented
by a women’s sportswear line. The motto
for the sportswear spring/summer 2014
collection being ‘exceptional function
meets sporty design’ featured one of
the key pieces in the collection, the ‘Easy
Trainer’, a new, breathable women’s sports
shoe perfect for working out or creating
a sporty, casual look. Inspired by dance
shoes, it was light and extremely flexible
thanks to a breathable upper made from
synthetics and textiles with excellent
shock-absorption and cushioning, and
a springy sole structure. For the men,
the ‘Reversible Jacket’ was classed as an
absolute innovative in sportswear design.
When wearing the jacket silver-side out,
it reflects 28% of the sun’s rays and UV
radiation, creating a cooling effect. On the
black reverse side, the jacket absorbs 98%
of the sun’s rays and UV radiation, thus
keeping the wearer warm.
Porsche Design stores can be found in
many cities around the world such as
Berlin, NewYork, Hong Kong, London and
Milan. The brand is also represented at
airports and in world-famous department
stores such as Harrods in London and
KaDeWe in Berlin.
bitefashion
Images courtesy of Porsche Design