The Bite Magazine

ather than go back in time to

recapture the styles of the 1970s,

Porsche Design decided to create

a retro yet futuristic look for their

AW14 collection that would work well

with their modern design. The ready-to-

wear collection entitled ‘Chic Altitude’

is inspired by the jet-set lifestyle of

visitors to luxurious Alpine ski resorts

in the 1970s, combined with a futuristic

retro look. Using bold, voluminous and

protective shapes that swirl around the

body, the AW14 collection maintains

elegant, ergonomically shaped structures

that are combined using the latest design

techniques, such as bonding and seam

sealing, trompe l’oeil texture effects and

magnetic clasps. The materials used in

the collection are of the highest quality,

with exquisitely tanned, exclusive Italian

lambskin, fine wool and double Georgette

silk providing a luxurious feel. Whilst the

collection is predominately black, there

are injects of colour in the women’s

collection such as June Bug (dark green)

and Pomegranate (bordeaux) and the

men’s collection such as Dark Green (olive

green) and Potent Purple (violet).

One of the most eye-catching pieces from

the AW14 women’s collection is the

successful reinterpretation of the

Motocross Leather Jacket. Thanks to its

artful details stamped on the shoulders

using laser technology for a three-

dimensional effect, this striking staple

piece strongly stands out this season.

When worn with a midi skirt such as the

A-Line Skirt, the lambskin jacket creates a

modern and contemporary look. Other

key pieces include the Formal Coat with

its characteristic stand-up collar and the

reversible Shearling Coat is a timeless and

elegant classic that can be worn either with

the side made from black smooth-finish

leather or with the grey-haired lambskin

side. For the men, the reinterpretation of

the classic Bomber Jacket will certainly

impress with its boxy, assertive shape,

made from the finest shearling lambskin

and a soft fur lining. For those cold days, in

keeping with the brand’s sporty look, the

olive mixed-texture Sweater with a chunky

knit pattern and the DownVest made from

weather-resistant nylon with a leather trim

would make the ideal combination. The

lambskin Peacoat Jacket meanwhile adds

contrast with a distinctive asymmetrical

front section and a striking breast pocket.

Porsche Design was founded by Professor

Ferdinand Alexander Porsche in 1972, and

its aim is to focus on functional, timeless

and purist design. When he was head

of design at the Porsche car company,

Professor Ferdinand designed the iconic

sports car Porsche 911 and enjoyed a

reputation as a functionalist. After leaving

the car company to launch his luxury

design brand, it wasn’t long before it

created a revolution within the watch

industry when the first-ever all black watch

was introduced. Until then, timepieces

were considered items of jewellery and

were usually made out of silver or gold.

For Porsche Design, the focus was purely

on function and by choosing black for the

timepiece dial this created the possibility

of using white writing. It also helped to

eliminate the problem with light reflections

and guaranteed excellent readability

under all light conditions. Since that time,

Porsche Design has been instrumental

in designing a large number of industrial

products such as household appliances

and consumer goods for internationally

well-known clients. Today, the brand’s

design studios in Zell am See, Austria is

considered one of the most renowned

design houses in Europe.

The brand’s product portfolio features a

minimalist fashion collection, technically

inspired sportswear, luxurious handbags,

functional luggage, fine leather accessories

and fashionable men’s shoes. They also

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