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Y
ou’re standing in the grand corridor
of a 17
th
century mansion adorned
with glittering chandeliers, beautiful oil
paintings on either side of the walls and
a stream of sunlight gleaming through
the tall ceiling-to-floor windows. Ahead of you is a
massive set of double doors leading to your destiny.
You take a deep breath before making your way
down the corridor, your heels clicking against the
floor with each step and your hips swaying to the
energetic music playing in your head as the echo of
your stilettos resonates against the walls.When you
arrive at the door, a rush of adrenaline and nervous
anticipation races through your body and you take a
few moments to prepare for the savouring moment.
Just as your manicured and slender hand reaches to
turn the cool metal knob, the door is immediately
opened and a reception of rapturous applauds
welcomes you.You have finally arrived; however, it’s
not an elegant evening gown or a matching ruby
diamond necklace and earrings that capture their
attention, it’s the sexy, dramatic and captivating
lingerie that you are wearing.
The high quality, natural and reliable classic style
of Marie Jo caused a sensation when the brand was
first launched in 1981 due to the originality of the
designs at the time. Its heritage in the foundation
of the original lingerie company, PrimaDonna, dating
back to 1865, is what turns heads every season
when presented with a trendy lingerie collection
that is nothing short of dynamic, bubbly, seductive,
sensual, playful and romantic. This season promises
a collection of perfectly fitted bras and briefs in
vibrant colours, trendy fabrics and with a look that is
ultimately fashionable, natural, seductive and subtly
surprising. Eloise in mid-century pink and soft blue
is the epitome of fresh pastels that are ‘de rigueur’
this summer, and with a happy-go-lucky mingling of
embroidered flowers, macramé dots and seductive
see-through tulle, this sexy number is available as a
padded balconnet with luxury hotpants and padded
bra with shorts.With romantic embroidery and tulle,
the seductive and flirtatious Eloise is also available
in a white strapless bra with Rio briefs while Ella,
a white padded bra with matching shorts is sweet,
playful and innocent. The cool pastel melba palette
of Romantic Jane is enough to make the sun kick
the clouds out the way to get a better look, and the
irresistible Marie Jo classic, Avero, available in soft
summer blue padded bra with matching hotpants
has that beach sunny yacht look.
A lingerie collection would not be complete
without a little bow detailing. Whilst bows are
seen as a little retro, they are also very feminine
and elegant, adorning the strap as well as the gore
between the cups or your hips to give you a perfect
fit.The Joanne push-up bra and hotpants in scarlet is
a perfect example of this delightful decoration. Lace
in lingerie immediately creates a sensual, glamorous
look whilst at the same time is one of the big trends
in summer gear. Aurélie in black and off-white as
both a strapless bra and slip with integrated briefs
and padded bra with shorts mixes feminine corsetry
ingredients like leavers lace with a masculine touch
in the form of shipshape stripes. And finally, the
Adèle lingerie which not only shares its name with
the award-winning singer, but also offers a sensual
selection of abundant lace and surprising colour
combinations. The underdress in sweet perfume
is glamorous and the new push-up bra in summer
breeze creates a gorgeous cleavage and reveals
Marie Jo SS13 Lingerie
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lingerie