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S
ummer is supposed to be the
season where we get really
excited about getting into our
bikinis and walking around
in our flip-flops, lying on the beach
somewhere hot or enjoying the
British sun (in an ideal world).
However, if you don’t have a holiday
booked just yet and are worried
about looking washed out throughout
the season, don’t worry because St.
Tropez is here to save the day. From
the A-lists to the Z-lists, St. Tropez
is a favourite among celebrities
with many more jumping on the
bandwagon to achieve that ‘Ultimate
Tan’.
The recently launched tan brand
is set to take the world by storm
with their new face and body brand
ambassador Kate Moss. The world
renowned supermodel has not just
teamed up with St. Tropez but has
also stripped off to bare all for their
new campaign.With her unique edge
and eccentric personality Kate Moss
is the ideal person to represent the
tanning brand.Their new
campaign strapline
‘The
Ultimate
Icon wearing the
Ultimate Tan’ will become the brand’s first-ever global advertising
campaign. Along with this powerful slogan is a striking image to match
it. An ocean backdrop, lying on her stomach next to a pool, Kate Moss
looks stunning as always with an immaculate and impressive golden
tan. Speaking out of her new role with the brand Kate says, “I’m so
excited to be working with St.Tropez. I’ve been using their products
since they started and it’s a really trustworthy, cool brand. I always feel
more confident with a St.Tropez tan!”
Along with this visual campaign, St. Tropez are kick-starting a
social media campaign by encouraging women of all ages to tweet
when they are #OFFTOSTTROPEZ for the ultimate tan. They are
also giving away the chance for one follower and a friend to win an
ultimate exotic holiday. Nichola Joss, St.Tropez GlobalTanning & Skin-
Finishing Expert advises, “Skin-finishing and tanning has become part
of our regular beauty regime and St.Tropez products offer incredibly
versatility, taking you from the beach to party, summer to winter.”
However using fake tan for many can be a very daunting
experience.While we strive to look like a golden beach goddess,we are
worried about ending up like a scabby Oompa Loompa. But don’t put
down your fake tan bottles just yet.With our five-step-guide overleaf
to achieve the ‘Kate Tan’ look at home you will have a golden tan to
match Kate Moss’ all summer long.
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beauty