The Bite Magazine - Spring/Summer 2026 - Issue 39

bitenewmusic MC Jin - Humble Flex Image courtesy of Pacific Music Group P acific Music Group has unveiled Family Style Re‑ cords, a new hip‑hop imprint led by Asian-Ameri‑ can rap pioneer MC Jin, launching in tandem with his sharp, celebratory new single ‘Humble Flex’. The label opens with an international, genre‑fluid roster: Jin, Ko‑ rean duo Lil Cherry and GOLDBUUDA with their single ‘DRESS2KILL’, Indonesian multihyphenate NADA, and KHANTRAST, the Brooklyn‑raised Chinese‑American rapper whose anime‑laced freestyles and drill breakout ‘Landed in Brooklyn’ have made him a rising force. Jin frames the imprint as a communal table of hip‑hop and shared flavour, culture, and appetite: “Family Style. Every‑ body eats!” The launch marks a new phase for Pacific Music Group, the global entertainment company founded by NE‑YO, Sonu Nigam, MC Jin and Jonathan Serbin, built to con‑ nect Asian artists with worldwide audiences. With crea‑ tive hubs across Japan, China, Korea, India and Southeast Asia, PMG is shaping a cross‑border ecosystem designed for collaboration and global reach. Serbin notes that Asian style and culture are already influencing hip‑hop world‑ wide, and the region is poised to become a defining force this decade. ‘Humble Flex’ marks the first release of this new chapter, pairing Jin’s precise lyricism with modern production and underscoring his role as a pioneering Asian-American voice in hip‑hop. It arrives as PMG continues to expand its footprint, following recent signings like Tiffany Young and the release of her single ‘Summer’s Over’. Family Style Records marks PMG’s latest move to strengthen the pipeline between Asia and the global hip‑hop market, an ambitious, culture‑driven step forward as Jin and his roster begin a new era rooted in innovation, identity and international momentum. www.mcjin.com