The Bite Magazine - Autumn/Winter 2022 - Issue 32

K-Way bitemen I n a valiant attempt to elevate comfort cloth- ing and streetwear, K-Way is becoming the leader of ‘smart’ activewear for the sophis- ticated outdoor urbanite. Complete with a solid primary colour palette, researched fabrics and blending tech with fashion, K-Way created a col- lection of rugged wear equally ready to take on nature or the city streets. While I can’t say anything knocked me off my seat about the clothing’s designs or styling looks, I was thoroughly impressed with the brand’s devotion to sustainability. They use Amiable, recycling nylon waste, and Recall, which saves unused clothing from disposal and traces it be- fore it’s destroyed thanks to a QR code, and oth- er all-natural fabrics and wools. Everything is monitored and well-tended as they’ve applied functionality and comfort to creating high-end designer weatherwear. www.k-way.com