The Bite Magazine - Autmn/Winter 2020 - Issue 28

bitecatwalk A s far as fashion is concerned, this is a historic first for Chinese down jacket brand BOSIDENG to be showing at London Fashion Week. This AW20 collection show followed their recent runway shows in New York and Milan, making it a CHEER FOR CHINA! “London is a great centre of creative energy, and we are delighted to be able to show on the official schedule of LFW for the first time,” said brand founder Gao Dekang. BOSIDENG focuses on the design, develop- ment and production of down jackets, as well as other casual and outdoor apparel. Over the past 43 years, they have innovated fabric tech- nology and designed to the highest quality. The company has global aspirations and are going about it in the right way. Their impres- sive London flagship store in South Molton Street is the perfect location in the West End. The collection consisted of down and outdoor jackets, sportswear, and jersey pieces that had a feel of urban quality and modern design for all weather conditions. In the finale, a model wore a classic Chinese red down jacket. The climax of the show was when the designer came out at the end to receive applauds and held a Chinese flag in his hand. www.bosidengfashion.com/london-store FASHION WEEK LONDON Autumn/Winter 2020 BOSIDENG