The Bite Magazine - issue 16

was worn for a big event in the States and premiered on TV, opening the first door for the northern designer. Since then she has expanded her line into collections, aiming to create garments that make people feel as special and individualistic as possible, no matter who they are. Jolly starts the design process by naming her collection. The pieces are then drawn out and ideas are expanded around the concept. Taking up to a week for each piece, the quality and craftsmanship of each garment is of the upmost importance. Infused into each of these pieces is a love for art, drawing or painting, and pure undiluted life experience, whether it’s a feeling or mood. This expressive fusion of art, attitude and life all find their place within the aesthetic of her designs. “Having your own label gives you the freedom to mould it into whatever you want it to be. To be able to have an impact on what people are wearing. To extend your expression of yourself into the world and influence other people positively.” These are just some of the highlights according to the fresh-faced designer. The opportunity to travel has also added to the Purple Peppa brand, with the designer meeting USA celebrity photographerWill Sterling along the journey, now the photographer of her collections. By using such oppor- tunities to network and make connections allowed for unpredictable new discoveries to be made. Undis- covered artists, models and charity collaborations are always there, waiting to be found. Whilst Jolly continues to build the brand, reaching far beyond the borders of Birmingham, she offers some advice to aspiring designers – “always believe in your- self. Never give in and be the best that you can be. If you believe in your product then kick the doors down and don’t ever be disheartened. Show your personality and make your stamp on the world” – this girl sure has. www.purplepeppa.com bite fashion