The Bite Magazine - issue 16

T he Bite Magazine was recently invited to attend the Interna- tional Bridal Design Fair in the White Gallery, located in the heart of Battersea Park. Bridal- wear is not what we usually cover in the magazine, however upon reading up on what the exhibition offers, the showcasing of high end, luxurious designs caught our attention. After all, we always need ‘something new’ too, right? The event was a business-to-business bridal trade exhibition with high profile con- tributors such as Swarovski. The applying designers had to go through a strict selection process to make sure that the visitors get the best of bridal wear. Entering the inside and out purely white gallery, we’ve received a warm welcome from the press staff and collected our passes.The classical music, played live by a harp musician at the entrance seemed to suit the overall atmosphere very well. Our first trip led upstairs to where some of the exhibitors’ cubicles were, along with a decent bar area. Sitting there with a warm-up coffee, we had the advantage of being able to overlook all the downstairs cubicles from above, and real- ised how massive the space is and how many brands there are that we just couldn’t wait to discover. The individual designers’ stands displayed diverse selection of bridal wear and accesso- ries. By the latter, we don’t mean just shoes, purses, jewellery, but veils, tiaras, hats, stock- ings, gloves, not to mention that besides the bridal designs we’d seen a decent selection of occasion wear dresses and vintage wedding dresses, from which we especially liked the glamorous Eliza Jane Howell’s collection. Most exhibitors were simply putting their samples on display, or hired a few models to wear the garments; some brands went even further than that and organised mini fashion shows within their space, providing seats for their audience too.The typical bridal buyer is a professional 30 or 40-something woman, but it doesn’t mean the exhi- bition was only a female affair – we’d seen a good number of gentlemen, very often tailors and designers of bridal wear themselves. We’d also got The Bite Magazine visits the International Bridal Design Fair at the White Gallery. This is what we found. bite fashion The Gallery London 2016 WHITE