The Bite Magazine - issue 16

Designer Profile bite fashion Purple Peppa P urple Peppa, the brainchild of Sophia Jolly, a designer hailing from Birmingham is looking at fashion through a fresh pair of glasses. Her study of 3D design in ceramics and glass led the designer to view fashion as an art form, to be freely manipulated into her own vision. Initially inspired by her mother’s individual style, Jolly began creating her own clothes for teenage nights out, pulling together an outfit not available on the Topshop rails. As a born and bred Brummie, the unapologetic Birmingham style also spills into her work, a high street combination of funky and unique looks that is ready to challenge the capital. Starting your own brand is a notoriously tricky busi- ness but Jolly has grown her business from scratch, putting together a clothing line and watching it grow. Beginning by customising a t-shirt for US drummer Marcus Hunter, who at the time was playing for Sean Kingston, kicked off the designer’s dream. The shirt TREENEY HARKIN DISCOVERS THE DRIVING FORCE BEHIND STREET-WISE CLOTHING BRAND PURPLE PEPPA.