The Bite Magazine - Spring/Summer 2026 - Issue 39

biteeyewear Solorio and Juniper built eyewear with the same reverence and precision found in luxury watch- making, using Japanese manufacturing partners capable of achieving microscopic tolerances and sculptural detail. Over the decades, DITA evolved into a house of independent luxury, known for frames that balance bold cultural expression with technical innovation. The brand’s philosophy has always centred on discipline, integrity, and the belief that true luxury lies in the mastery of craft. DITA Eyewear’s collaborations have included a partnership with American fashion icon and media personality Jenna Lyons for an exclusive re-release of the LYONS frame, a Marilyn Monroe handcrafted MM.100 cat-eye frame featuring a diamond-like core as an homage to the icon’s 100th birthday and her famous performance in Gentlemen Prefer Blondes, and a commemorative, oversized aviator created for rock-and-roll legend Elvis Presley’s 90th birthday. This year, they part- nered with football legend Ronaldinho. Their exclusive collaboration with the global soccer icon bridges its bold cultural aesthetic with the high‑performance engineering of DITA Lancier, its performance-luxury eyewear line. Timed to coincide with a landmark summer when global football commands the world’s attention, the collection presents a dual-environment ap- proach to technical luxury, matching Ronaldinho’s celebrated style with advanced manufacturing and architectural precision. Born in Porto Alegre, Brazil, and rising through the ranks of Grêmio before dazzling Europe with his spellbinding years at Paris Saint‑Germain, Barcelona, and AC Milan, Ronaldinho became one of football’s beloved figures. In addition to his trophies: World Cup champion, Ballon d’Or win- ner, and Champions League victor, the footballer brought immense joy to the game. He played with improvisation and technique that made defenders hesitate and crowds rise to their feet. Even as his career moved through different leagues and continents, Ronaldinho remained a symbol of creativity and individuality. His part-