The Bite Magazine - Spring/Summer 2026 - Issue 39

biteeyewear F or just over 30 years, Los Angeles-based luxury accessories brand DITA Eyewear has been renowned for its ‘discreet luxury’, merging architectural, statement-making designs with uncompromising Japa- nese craftsmanship. Established by childhood friends Jeff Solorio and John Juniper in 1995, they transformed mid-century Hollywood glamour into modern, artisan-crafted eyewear. The brand name was taken from burlesque dancer Dita Von Teese, whom they met in 1993, who modelled their proto- type. From their initial design ethos in 1995-1996 to their first men’s collection in 1998 featuring sporty, retro-inspired wrap frames like the Double Agent and Agent 99, to shifting their manufacturing efforts to Japan to partner with highly regarded eyewear artisans, DITA Eyewear is regarded as one of the most exclusive eyewear brands on the market. Their design and quality have revolutionised fashion in the optical industry, and they are worn by celebrity elites like Leonardo DiCaprio, Brad Pitt, and Beyoncé. Images courtesy of BLK PR