The Bite Magazine - Spring/Summer 2025 - Issue 37

bitedrinks P remium gin Bombay Sapphire, known for its balanced flavour and distinc- tive blue bottle, unveiled its global campaign, Step Into The Blue. This campaign invites people to immerse themselves in a beautiful blue world and celebrate the brand’s role in bringing life’s beautiful moments. This striking advertising campaign captures the Bombay Sapphire experience of a perfectly chilled Bombay Sapphire & Tonic savoured against a backdrop of nature’s most splendid blues, whether it’s a rooftop overlooking the city or by a shimmering sea. Derived from a recipe dating back to 1761, Bombay Sapphire was launched in 1986 by International Distillers & Vintners (IDV) and later acquired by Bacardi in 1997. It’s crafted using a unique blend of ten hand-selected botanicals from sustainably certified suppliers worldwide. The gin is distilled at Laverstoke Mill in southern England, where its signature vapour infusion process gently extracts the botanicals’ natural flavours to create a vibrant and versatile taste. Step Into The Blue is rooted in a timely human in- sight: in today’s busy, complex world where atten- Images courtesy of Bacardí Limited