The Bite Magazine - Spring/Summer 2025 - Issue 37

bitebeauty M ental health chal- lenges have existed throughout history, with personalities like the revered sixteenth President of the United States, Abraham Lincoln, novelist Virginia Woolf, composer Ludwig van Beethoven, novelist Ernest Hemingway and artist Vincent Van Gogh documen- ting their challenges verbally or in their works. However, in the latter half of the 20th century and speci- fically during the pandemic in the 21st century, mental health issues noticeably spiked and increased societal awareness. Today, people are more open about discussing their mental health concerns and seeking help, which was not as common in the past. Factors like increased pressure at work, social isolation, especially during the lockdown, economic uncertainty and tech- nological dependence have contributed to mental health chal- lenges. Alarmingly, studies have suggested that younger generations may experience higher rates of mental health issues compared to older generations due to different societal expectations and pressures. Also, with the increase of Alzheimer’s and dementia causing brain damage in the older gene- ration, leading to memory loss, impaired decision-making and other cognitive decline, and the latter is expected to rise from 982,000 in 2024 to 1.4 million by 2040, brain nutrition is as essen- tial as it has ever been. Lifestyle brand R.Y.M. (Rejuvenate Your Mind) Nutrition, founded in 2022, aims to enhance cognitive health and mental wellbeing through clean, effective, scent-backed supplements. A team of experienced nutri- tionists, homeopaths, and psychologists formulates their products. Nootropics, often called ‘smart drugs’ or cognitive enhan- cers, are designed to support brain health and improve cognitive func- tion, such as energy, concentration, sleep, and overall mental perfor- mance. R.Y.M. Nutrition uses high-quality, clinically researched ingredients and ensures its pro- ducts are free from fillers, binders, artificial colours, or preservatives. Growing up in India, the brand’s founder, Amit Chaba, was immersed in the healing power of natural remedies and botani- cals. Years later, his high-pressure technology career spanning the UK, USA, and Australia left him battling migraines, mental fatigue and burnout. When the toll on his cognitive health heightened, he returned to his roots and created the brand. “R.Y.M. Nutrition reflects my vision to empower others to restore their mental clarity and emotional balance using natural, science-backed solutions.” R.Y.M. Nutrition’s supplement range of expertly developed for- mulations for optimal brain health include KSM-66 Ashwagandha - Mega Strength, a supplement with 600 mg of full-spectrum ashwagandha (Indian ginseng) root extract equivalent to 7200 mg ashwagandha powder. The adap- togenic herb is clinically proven to reduce cortisol levels (hormone to regulate blood pressure, blood sugar and the immune system), help the body respond to stress, boost energy and calmness, and improve sleep. Sleep - Rest & Restore formula contains selected botanical extracts and nutrients to support and reduce stress, relax muscles, and support your body by producing natural melatonin. It helps you fall asleep, stay asleep, and wake up feeling refreshed and restored. It has a unique fusion of vitamin B6, magnesium bis-glycinate, 5 HTP (5-Hydroxytrytophan, a naturally occurring amino acid and chemi- cal precursor), lemon balm, reishi mushroom, Montmorency cherry powder and KSM Ashwagandha. Focus & Memory - Recharge & Alert contains selected botanical extracts and nutrients to support and improve memory, focus and cognitive performance. The bota- nical extracts contain the highest levels of active bio ingredients in the most potent form obtained