The Bite Magazine - Autumn/Winter 2024 - Issue 36

bitefashion With a loyal customer base, an understanding of aspira- tional culture and crafting memorable experiences, Ross and Scott created a reputable lifestyle brand. Their mar- keting strategy leveraged celebrity endorsements, par- ticularly from influencers in the reality TV world, and built a strong presence on social media platforms. Hosting pop- up stores at exclusive shopping events in locations like London, Manchester, and Dubai created hype around the brand, attracting fashion-conscious crowds. Today, The Couture Club remains strong with stylish clothing at its helm. Last year’s SS23 collection, ‘Club De Couture’, fused comfort and fashion with clean lines, re- fined silhouettes, and an extensive neutral colour palette. The campaign was centred around a lunar-like landscape where time stood still, shot at Sarakiniko Beach on Milos Island, Greece. Its organic, bone-white tones harmonised with the simplistic hues of the collection and the light- weight fabrics complemented the texture of the rocks. The Jacquard Collar T-shirt in white or black features a relaxed fit with a dropped shoulder, a heavyweight cot - ton base, and a jacquard-branded neckline. Similarly, the Mission Statement T-shirt in the same hues has a com- fortable fit and dropped shoulder but with a deep neck detail, tonal branding text on the front chest, and a ton- al Mission Statement on the back. The Essentials Cargo Pant, in charcoal, beige, or brown, features an elasticated waistband with contrast drawcords, functional cargo, and back pockets. Ideal for the beach or lounging on a yacht, the Stripe Trim Crochet Knitted Shirt in black or white has intarsia stripe detail on the collar, sleeve, and pocket edge, short sleeve boxy design, front pockets and crochet knit. The matching Stripe Trim Crochet Knitted Shorts have a knitted cord on the waistband, an intarsia stripe on the hem, functional pockets on the side seam and a functional pocket on the back. You can wear this with or without a t-shirt under- neath. This season’s AW24 Knits Collection exemplifies the brand’s dedication to style and versatility. Whilst embody- ing their signature streetwear aesthetic, the collection bal- ances edgy designs with premium fabrics and a refined colour palette. It draws inspiration from urban environ- ments and modern art, combining bold texture, oversized silhouettes and innovative cuts. It endeavours to capture the city’s dynamic energy while providing warmth and functionality for the colder months. The collection is dynamic and visually engaging, featuring muted tones, earthy neutrals, and rich hues like charcoal grey, deep navy, warm browns, mustard yellows, burnt or- anges, and burgundy reds. It features a mix of high-quality yarns such as cashmere blends, merino wool, and soft cotton knits in textures with chunky cable knits, fine rib - bing, and woven patterns, creating visual depth and a tac- tile appeal. The pieces are designed to hold their shape and maintain their structure after multiple wears. The oversized cable knit sweaters feature exaggerat- ed sleeves and drop shoulders, designed for a relaxed yet polished fit. They’re perfect for layering over t-shirts or pairing with jeans for a smart-casual look. The sleek and fitted ribbed turtlenecks for men and women in di - verse colours are ideal for those seeking a minimalistic, high-fashion appearance. With a nod to classic designs and a Couture Club twist, the chunky knit cardigans have modern silhouettes with asymmetrical hemlines or bold detailing. Other pieces include the Fluffy Emblem Knitted Hoodie in black or beige with dropped shoulders and kangaroo pockets, fluffy knit, jacquard emblem on the front chest and ribbed cuffs and hem. The straight-leg Fluffy Emblem Knitted Joggers in five colours have an elasticated waist - band with drawcords and an emblem logo on the front leg. The Chunky Knit Emblem Jumper in black or brown also has a dropped shoulder, chunky knit, deep rib neckline, contrast knitted emblem on the elbows and ribbed cuffs and hem. Designed for casual days out and more refined settings, the AW24 Knits Collection is an incredibly versatile offer- ing. Whether you’re heading to a weekend brunch, out for a city walk, or preparing for a meeting, these knits seamlessly transition between various occasions. The