The Bite Magazine - Autumn/Winter 2024 - Issue 36

bitefashion Following the influence of athleisurewear and fitness culture on fashion in the 1980s, Hanro introduced comfortable, body-hugging designs. In the following decade, their sustainable luxury commitments gained attention. They maintained their production facilities in Austria and Swit- zerland to ensure high ethical and environmental standards. The brand expanded into loungewear and sleepwear using luxurious fabrics like silk and cashmere, further enhancing its status as a premium lifestyle brand. The millennium saw Hanro’s approach to business in the 21st century reflect the balance between tradition and innovation. They continued their initial values of quality, comfort, and craftsmanship but embraced modern technol- ogies and trends. As environmental concerns became more prominent in the fashion industry, the brand took signif- icant steps to reduce its environmental footprint by using eco-friendly materials such as organic cotton and Lycocell and minimised waste and energy consumption. This year, Hanro celebrated 140 years of excellence in its textile history, synonymous with quality, style, and innova- tion, creating an iconic underwear collection that resonates with generations. Its ‘The Touch of Luxury’ motto commem- orated its anniversary with a series of year-long celebrations, culminating in the highly anticipated Fall-Winter collection with more refined, sophisticated, aesthetic, natural, elegant and minimalist designs, setting the stage for the future while honouring traditional value. The collection’s centrepiece is the limited Capsule de Luxe ‘Parisian Nights’, exemplifying unparalleled style and sophis- tication. These exclusive pieces herald a new era of elegance, with each design bearing the name of pioneering women in society, fashion, politics, science, and culture, such as Ger- man actress and singer Marlene Dietrich, French feminist, writer, and philosopher Simone de Beauvoir, and Albert Handschin’s granddaughter and the first female Hanro de- signer Madeleine Handschin. Iconic pieces include the Smooth Illusion Long Sleeve Shirt in black, made from soft and lightweight tulle. It has a crew neckline, super sheer for layering above or underneath, and flat edges at the hemlines. The Underwire Bra in deep poppy or black beauty from the Anais collection is sensual lingerie with a modern look made from soft, floral lace. The bra cups