The Bite Magazine - Autumn/Winter 2024 - Issue 36

The collegiate theme extends into the brand’s jewellery, with functional lockets engraved with ‘Social Studies’ and charm necklaces in the shape of a marker pen cap revisiting archival designs. Plaid is prominently featured across the collection, from postman jackets and oversized lumberjack shirts to knitted hoodies in argyle patterns. Sports references are evident in rugby shirts, hockey jerseys, and rowing shirts, which are reimagined for casual and evening wear. For women, the sporty aesthetic includes a striped tennis dress and a red metallic soccer jersey mini dress, while track and field jerseys are styled as evening wear with heels. Acces- sories complement the collection delicately and heft, including chunky brogues with leather grommet detailing and pointed kitten heels. Men’s footwear features bulbous loafers and ‘90s-inspired jeans. Yoon also revitalises the heart bags with a shiny, crackled leather finish, offering a textured take on the brand’s iconic design. Cardholders come in heart-shaped and rectangular styles, embossed with the Ambush logo. This collection embodies a unique fusion of preppy classicism and street-savvy innovation, reflecting a playful yet sophisti- cated approach to modern fashion. The collection’s mix of elongated silhouettes and preppy styles explores new ter- ritory for the brand, seamlessly blending elements of youth, aspiration, and reality. www.ambushdesign.com bitefashion AMERICANA PREPPY Images courtesy of Ambush