The Bite Magazine - Autumn/Winter 2024 - Issue 36

A mbush, a fashion label founded by graphic and fashion designer Yoon Ahn and rapper and producer Verbal, showcased a bold and inno- vative vision for Fall-Winter 2024 that stands out in the evolving high fashion landscape.The collection, pre- sented during Milan Fashion Week, is a masterful blend of streetwear sensibilities and high-fashion craftsmanship, pushing boundaries and redefining modern urban elegance. Its FW24 collection brings a fresh and audacious twist to preppy fashion, combining classic elements with a modern, street-savvy edge. Yoon Ahn’s latest offering delves into the concept of ‘unhinged preppy’ reinterpreting traditional war- drobe staples through the design label’s aesthetic lens. This season, the collection embraces oversized silhouettes and a relaxed, slouchy approach.The uniform of blue shirting and casual trousers for men and women is elevated with frayed, oversized knits in navy, maroon, and cream, adorned with large varsity patches. Weathered collars and cuffs peek out from beneath oversized tailoring, creating a look that suggests ease and nostalgia, as if past collections are unravelling or treasured garments are being rediscovered. Detailed elements in the collection include mismatched frayed cuffs on navy and maroon flight jackets, available in cropped and oversized styles. These pieces are worn over khaki mini skirts or shorts, blending collegiate and casual vibes. Unex- pected layering is a recurring motif, with skirts over loose trousers paired with vintage-style football jerseys, undersco- ring the collection’s playful approach to fashion. Ambush continues to explore the dual themes of rebellion and conformity, with influences ranging from schoolgirl res- traint to ‘50s chic.White collars are fastened with ribbons or adorned with irregular-sized pearls and teddy bear charms. Knee-length A-line coats reflect mid-century Italian elegance, and geometric patterns in shirts add a contemporary twist to classic designs. bitefashion AMBUSH Mia Zhang describes Ambush co-founder and designer Yoon Ahn’s preppy theme in her fashion label’s FW24 collection at Milan Fashion Week.