The Bite Magazine - Autumn/Winter 2024 - Issue 36

bitejewellery tracting new gold. Many brands, including us, use recycled gold wherever possible to boost our sustainability efforts.” Evelyn is inspired by listening to other talented gemolo- gists or designers. Whilst she creates fine jewellery for everyday people and believes luxury shouldn’t be exclusive, she would design a piece for Kate Middleton. “Her elegant style, warmth, and down-to-earth public image are a per- fect match for our brand, not to mention her commitment to wellbeing and sustainability.” The founder sees fashion as embracing comfort and confidence in her style rather than following what everyone else is wearing. Living in Manchester for the past seven years, Evelyn says the city’s fashion is a mix of streetwear, vintage, and indie style, reflecting its industrial roots and vibrant music histo- ry. “The rainy weather and urban vibe inspire practical yet stylish layering, often with oversized jackets, chunky boots, and statement accessories. There’s also a big focus on sus- tainability, with many designers and shops moving towards eco-friendly options. The jewellery fashion here is diverse and reflects the city’s eclectic style. It often features bold, geometric designs and unique materials such as mixed metals, ceramics, or recycled materials.” The gemologist prepares for a fashion shoot or show by highlighting their jewellery’s timeless and versatile nature. “Since our pieces are designed with minimalist aesthetics, I choose outfits that complement their simplicity while al- lowing them to shine as the focal point.” She collaborates with stylists to create looks that reflect everyday elegance, showcasing how the jewellery seamlessly enhances casual and formal outfits and how it can be stacked for a layered effect.” She added, “Additionally, I ensure that the setting and light- ing align with our brand’s ethos, capturing the understated beauty of each piece. Ultimately, the goal is to tell a story of versatility and sophistication, showing that our jewel- lery can elevate any look, making it perfect for every day and every occasion.” The founder is heavily involved in the design process and enjoys working with designers on her team to turn her ideas into CAD renderings, which their skilled artisans bring beautiful products to life. On advising aspiring gemologists, Evelyn said, “The best decision I ever made was becoming an entrepreneur and starting my brand - something I never dreamed of when I started my career. It’s been a tough journey, but I’m glad I did it. If you’re ever wondering whether you could take that leap, stop wondering and go for it!” Evelyn Gold jewellery is available online. https://evelyngoldjewels.com Images courtesy of Senior Comms