The Bite Magazine - Autumn/Winter 2023 - Issue 34

bitebookreview The subsequent chapters with band member quotes detail The Beatles’ conver- sion from local boys performing at various venues to superstars in the main- stream. In Cosmetic Conversion (1961), the band is introduced to Brian Epstein, who becomes their manager and changes their attire to suits and dress boots. Gold-Coloured Cuff Links (1962) sawThe Beatles wowed the crowds by perform- ing songs like ‘Twist and Shout’ and ‘Peggy Sue’ in their leather and jeans attire and then changing into their mohair suits. Uncollared (1963) details their first recorded albumwith Please Please Me , shoot- ing to #1 in the UK charts, packed touring schedule, undesired travelling ar- rangements, stage attire, the beginning of Beatlemania with the release of ‘She Loves You’ and the collarless suit which became a fashion sensation. Well Hello Mop Head (1964) records the band’s popularity in France, ‘I Want To Hold Your Hand’ reaching #1, and their controversial floppy hairstyle adopted by teenagers in the United States. Kings of Corduroy (1965) centres on the band’s love of corduroy clothing, their popularity abroad making way for bands like the Rolling Stones and the Kinks and their modular London clothes noted by fashion magazines like Vogue and influenced designers like Mary Quant. In Mod to Odd (1966), the Beatles dis- covered new threads at boutiques on King’s Road, LSD, which expanded their creativity on the LP Revolver, moustaches, and round steel-rimmed glasses. Raging Retro (1967) sees the band don hippie-inspired clothing with love beads, clashing patterns and idiosyncratic garments, release Pepper’s Lonely Heart’s Images courtesy of Sarah Miniaci PR