The Bite Magazine - Spring/Summer 2023 - Issue 33

bitewatches fers a modern, streamlined look with a black ion-plated stainless steel case, and the second has distinc- tive silver tones of stainless steel. The third model, also in a stainless steel case, is completed with an LWG (Leather Working Group)-certified calf leather strap. The stainless steel cases on all three models combine clean, straight lines and flat surfaces with ridgelines at 12 and 6 o’clock in- tegrating smoothly with the lines of the bracelet. Four types of glittering accents with different colours and sizes were combined to create a surface inspired by an endless starry sky and the innate beauty of our planet. Inspired by the May bellflower, otherwise known as the lily of the valley, L Mae symbolises happiness and the arrival of spring. It also expresses elegance, purity and style thanks to the gently curved lines of the case com- bined with a lustrous mother-of-pearl dial. The four diamonds at 3 o’clock give the watches a glamorous, jewellery-like look. The diamond at 8 o’clock mimics a single glistening raindrop on one of the plant’s bell- shaped petals, and the crystalline blue crown provides a stylish accent. Promaster Unite with Blue limited-edition model has a structural colour blue dial created by Fujifilm Cor- poration that uses 100% recycled polycarbonate ma- terials. The pigment-free ink uses light reflecting off the surface of the microstructure in the ink to create a range of hues and tones. The unique dial utilises light to create beautiful colours, and the two-tone bezel is reminiscent of a sparkling emerald green ocean. The strap is made from biomass-based polyurethane, which includes plant-based materials. The five watch collections are available online and at participating retailers apart from Eco-Drive 365, which will be launched later this year. www.citizenwatch.co.uk Images courtesy of Profile Public Relations