The Bite Magazine - Autumn/Winter 2022 - Issue 32

bitefashion “Live life sustainably, a lifestyle that could continue effectively forever” – David Attenborough signature features but with a midi length over the knee. The Original, in an extensive hue of blue-grey, cappuccino, cedar green, cinnamon stick, frosty green, gunmetal, ocean depth, off-white and withered rose, is the first fully waterproof raincoat mixing style, function and ethics. It’s made from 66 recycled PET bottles and has welded seams and ventilation holes in the armpits. To accompany the coats, the classic fit Southwestern hat in army green or black is a fully waterproof head protector. “It’s just a hat, and contrary to our coats, it does not transform; however, it’s cool enough with- out an alter-ego.” Made from recycled ny- lon, the Southwestern has no zippers and is equipped with an adjustable elastic with a court stop to prevent the wearer from los- ing it in a gust of wind, while the wide brim protects the neck and face. The regular fit Long and Short BodyWarmer in army green or black serves as a functional underlay and are similar in features, apart from their length. The Long Body Warmer is made from 55 recycled PET bottles, and the Short is derived from 33. They have wa- terproof front zippers, two pockets at the front, water repellent and recycled polyester in the material and filling. Both body warm- ers are vegan, cruelty and PFC-free. Poncho in army green, black, cinnamon stick, golden poppy, ocean depth or metallic silver has a fully waterproof summer shell with an extra waterproof layer. It easily folds into the built-in pouch and can transform into a more oversized poncho for use on the bike or scooter. It’s made from 77 recycled PET bottles with the usual signature side zippers, a front pocket with pouch function, pongee fabric, a hood with cap and adjust- able court stops at the front and back, and a high collar to protect mouth and nose. Maium’s apparel is sold directly to the con- sumer through its website, and it has more than 60 stockists worldwide, in Amsterdam and the rest of the Netherlands. In the UK, it has six stockists, including Fenwick, cycling company Velorution and sustainable cloth- ing retailer Public Fibre. https://maium.nl/en Images courtesy of Kibbo Kift Agency