The Bite Magazine - Spring/Summer 2022 - Issue 31

See the world through colour to improve your mood and wellbeing with Loving Victorious Beings eyewear. Jada Brookes discovers the science and benefits behind Colour Therapy. biteeyewear L oving V ictorious B eings The electromagnetic waves are proven to directly impact the hypothalamus, pineal and pituitary glands in the brain which control the nervous and hormonal systems. Through research, orange and pink colour lenses have been shown to improve mood, ease stress and aggression, and can even help with anxi- ety, depression and insomnia. “At the same time, our specialist filters beautify everything and increase the feeling of happiness and wellbeing.” Furthermore, orange lenses help you sleep better through mela- tonin, a hormone released by the pineal gland at night and com- bat anxiety and depression thanks to the impact of the chemical nerve cells called serotonin. These lenses filter blue light through digital screens and unnatural LED lighting, reduce eye fatigue and headaches from screen use, and protect the eyes from mac- ular degeneration. The mood is enhanced on dull and grey days and helps with Irlen syndrome, a visual perception disorder. Pink lenses are said to enhance the feeling of happiness and wellbeing, increase alertness, and relax the mind and eyes. It en- courages serotonin and melatonin production, also helps with anxiety and depression and is proven to help with aggression and anger. Better definition to visual experiences is enhanced and instantly beautifies your surroundings. Other colours such as Purple Haze, Baja Orange, La Vie En Rose, Orange Skies and Rosa have different perspectives on your eyesight. Inspired by a wild imagination, Purple Haze takes you into an- other dimension of perception. “Bordering on a psychedelic experience, these highly therapeutic lenses transport you into a deeper state of consciousness. The effects range from a deep state of relaxed alertness to increased joy and even to an entirely altered state of mind.” Baja Orange eliminates harsh blue light from the colour spectrum and gives you a deep feeling of re- laxation. It also protects you from unpleasant light and screen radiation. La Vie En Rose is an easy-to-wear mood brightener designed to make you fall in love with life every day. “The unique tint mixture instantly increases happiness and wellbeing by making every visual experience look and feel better.” Orange Skies is a mood enhancer and eye protector that enhance wellbeing while filtering harmful blue light. Rosa acts like a pink cloud that is also mood-enhancing and has a tint that gives you a permanent feeling of increased happiness and ease. Loving Victorious Beings’ 100% biodegradable finest Mazzuc- chelli 1849 cellulose acetate frames and scratch-resistant and hand-tinted therapeutic lenses are handmade in Italy by highly trained artisans. The high-quality German flex hinges adapt to any face shape, it has the highest EU standard UVA, B and UVA 400 protection, and hand-engraved golden LVB Phoenix logo and Noble Path symbol. For each pair of sunglasses sold, a tree is planted and accompanying food gardens for indigenous groups in the Amazon basin. The eyewear collection consists of Supercat, Grande, ApuMa and Lover in the unique colours previously mentioned. Co-created by Witchcrafted by Vida founder Zoe Bedeaux, Supercat is de- signed for creatures of daring style and sophistication who like to steal the show. Inspired by the 1960s’ spirit and Zoe’s unique sense of style, this first limited-edition frame is especially made for Loving Victorious Beings’ Unique Collaborations range. Grande is an iconic timeless classic design and retro silhouette made from the finest cellulose acetate described as a sophisti- cated balancing act between size and style. The brand says this style is perfect for ‘bigger headed beings’ or those looking for an oversized retro look. The temples give a comfortable yet secure fit for all head sizes with the frame finished in the classic Loving Victorious Beings Noble Path Phoenix logo in matte gold. The unisex butterfly ApuMa glasses are inspired by the snow- clad Apus and the sacred valley of Peru where local mystics go to seek enlightenment. Its vintage Italian styling evokes modern Audrey Hepburn vibes. As its name suggests, Lover is made for lovers in life and inspired by the great unisex eyewear designs of the 20th century. “With its own modern, handcrafted take, this subtle, yet stylish shape would have a special place in the ward- robes of Steve McQueen and Faye Dunaway.” Within these styles, you will find Amber Love Drip, the con- noisseur of the beautiful things in life with the subtle blend of gold, honey and amber tones reminiscent of Tuscan sunsets and burning log fires. Pure, sexy and raw, Crystal is a subtle, yet styl- ish statement piece of wearable art. The brand says the magic is it can disappear when worn in daily life and can also be the star of any stylish scene. “Crystal your look anywhere from the office to the beach.” Tiger Eye is not only sharp, sophisticated and sexy, it is hand- made excellence for the brave and visionary wearer of both sex- es. It looks stylish and sharp from the beaches of the Balearics to the bustling streets of New York City. Unicorn is for the daring as well as convention-breaking, individualist, the artist and the creator. “We use a unique, handcrafted acetate of unusual look and compositions that works with different face types and dress styles in beautiful ways.” Handcrafted, subtle and playful, Cinnamon Lava is easy to wear and has a stylish all-around frame that goes with any outfit for any occasion. “From a colourful walk in the clouds to a sharp business meeting it will make you look good.” The brand advises their collection of eyewear is specialist therapeutic glasses, so they strongly advise wearers not to drive, fly or operate machin- ery while wearing them. Loving Victorious Beings eyewear are available online on their website. https://victoriousbeings.com