The Bite Magazine - Spring/Summer 2022 - Issue 31

biteeyewear COLOUR “Mere colour, unspoiled by meaning, and unal- lied with definite form, can speak to the soul in a thousand different ways” - Oscar Wilde. W ith an intriguing name that mirrors the likes of Fan- tastic Beasts, The Imaginarium of Doctor Parnassus or We Are the Superlative Conspiracy, you may be curious to know what Loving Victorious Beings is about. The luxury eyewear label created by scientists, artisans and lovers of life fuse high fashion frames with cutting edge Colour Therapy knowledge to create custom-coloured lenses designed to enhance the wearer’s wellbeing. Colour Therapy or Colour Medicine dates back to ancient Egypt and Greece. “Scientific research has since shown that electromag- netic waves of colour have the power to influence the mind and body.” Light composed of electromagnetic energy waves travels through space. It splits into different colours throughout the vis- ible wave frequency spectrum and each colour vibrates at differ- ent frequencies. Rays of colour are taken in through the eyes and transmitted to the brain via the optic nerve and visual cortex. THERAPY Images courtesy of Goods Agency