The Bite Magazine - Spring/Summer 2022 - Issue 31

Kraken Rum Jada Brookes experiences the ocean’s deep abyss through Kraken’s two new additions - Rum and Roast Coffee that may prepare you for the onslaught of the giant squid. T he old Latin Mari Multa proverb says, “In the ocean, many things are hidden”, which was taken as true when European sailors told tales of mon- strous sea monsters like the kraken lurking under the ocean hundreds of years ago. Per- haps, the first account of this sea monster was by King Sverre of Norway in 1180 based on the sightings of a real animal, the giant squid. The sea was deemed treacherous and dangerous at that time, hiding a horde of monsters in its inconceivable depths. Danish historian Erik Pontoppidan de- scribed the kraken in his 1755 book, Natural History of Norway, as “round, flat, and full of arms, or branches” and “the largest and most surprising of all the animal creation.” He also stated that various fisherman “who unanimously affirm, and without the least variation in their accounts,” said if you row out several miles into the Norwegian Sea in the summer, you’re in serious danger of fall- ing victim to the kraken. At the turn of the 18th century, Frances- co Negri wrote in his travelogues about an enormous sea monster appearing off the coasts of Norway that was so powerful it could instantly pull down ships. French sci- entist Pierre Denys de Montfort recorded in his book on the natural history of molluscs that the sea creature encountered by Norwe- gian sailors was the kraken octopus. In the 1981 fantasy action film Clash of the Titans and its 2010 remake, the kraken was the pri- mary antagonist. According to Kraken Rum, centuries ago, a ship carrying the world’s finest black spiced rum was rumoured to suffer a disastrous fate at the tentacles of the kraken; all of the rum barrels were destroyed except one, bad- ly stained by the squid’s black ink. Taking its name from said creature, Kraken Black Spiced Rum is carefully preserved in a pre- mium, collectable vessel and perfect for those who “worship the darkness, believe in the Beast, or simply enjoy nice things.” bitedrinks