The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitedessert “Our mission is for everyone to discover a whole new world of ice cream” - Little Moons Images courtesy of Visible PR across Europe, the Middle East and Singapore. Little Moons has certainly thrived, having moved from their parents’ bak- ery to their first factory in Wembley, northwest London to a much bigger space in nearby Park Royal in January 2020 to meet and fulfil demand. Their parents’ entrepreneurial spirit also rubbed off on their children and we thank them as we can happily enjoy these scrumptious desserts that are admit- tedly moreish. “Our parents came to Britain from Malaysia to study in the 1960s,” Vivien told Financial Times . “They launched a mail order clothing company and later an exotic fish import busi- ness, before opening a bakery selling traditional south-east Asian cakes and biscuits. To them, success was about cre- ating products to be proud of and having happy customers, rather than revenue. I think I inherited that ethos. My moth- er, who did everything from creating recipes to balancing the accounts, is my best role model. She is now retired. My father sadly died of cancer in 2018.” The first flavours Little Moons launched were vanilla and pandan, a Malaysian tropical leaf used in cakes, coconut and toasted sesame. “Toasted sesame is still a popular flavour for restaurants and coconut remains one of our top sellers to- day,” Howard revealed to Ice Cream Habit online. Initially, the brand’s business was driven by restaurants. “They were the ones asking us to do dulce de leche (caramel sauce); we had the Nobu chef developing cool flavours like chestnut and then through experience, we’ve seen which ones are the most popular and which ones to keep.” Their cookie dough bites were launched two years ago, ex- panding upon their current mochi offerings. “We wanted to innovate outside of mochi and see where we could take things,” Howard said, explaining the reason they decided to branch out. “The good thing about our product is that they kind of meet a new eating occasion. It’s like shareable ice cream. Initially, we liked the product because we thought it tasted amazing.” He then added that it is different when pitching to buyers as there are specific questions to answer. Made from British milk and cream with no artificial flavour- ings or preservatives, Little Moons mochi ice cream is avail- able in the extensive flavours of Creamy Coconut, Belgian Chocolate & Hazelnut, Vegan Passionfruit & Mango, Vegan Belgian Chocolate, Honey Roasted Pistachio, Alphonso Mango, Madagascan Vanilla, Himalayan Salted Caramel and much more. They also have chilled cheesecake and ganache in Strawberry, Chocolate, Mango, Raspberry & White Choc- olate and Yuzu. For Christmas, Little Moons have launched three limit- ed-edition flavours including Mince Pie, Candy Cane and The Nutcracker to get fans in the festive spirit this year. Mince Pie mocha is filled with creamy gelato ice cream with warming Christmas spices, sweet, dried vine fruits, a hint of tangy citrus and a subtle hint of brandy. The signature soft and chewy mochi dough is finished with a dusting of icing sugar. The perfect after-dinner dessert if you do not feel like the real thing. For a sweet hit, Candy Cane mochi is filled with mouth-wa- tering gelato ice cream that tastes like a peppermint candy cane and encased in a dark pink peppermint mocha dough topped with a decorative pink and white Christmas choco- late swirl to give the mochi an extra festive bite. It’s a great al- ternative to the typical box of chocolates. If you’re into nuts, The Nutcracker is sure to hit the spot with creamy hazelnut gelato ice cream studded with pieces of caramelised hazel- nuts and salted caramel crunch. Little Moons Christmas flavours are available to purchase online, featuring six limited-edition flavours alongside Hon- ey Roasted Pistachio, Belgian Chocolate Hazelnut and Salted Caramel. They are also on sale at Little Moons Pick & Mix in Selfridges and Westfield for a limited time only. Little Moons Advent Calendar is also returning to the website and Selfridges, with 24 doors of delicious mochi balls including Mince Pie, The Nutcracker, Candy Cane and Belgian Choco- late Hazelnut to enjoy in the lead up to Christmas.