The Bite Magazine - Autumn/Winter 2021 - Issue 30

JAGUAR ERA FRAGRANCE bitefragrance Its initial name was Swallow Sidecar Company, which changed to SS Cars in 1934 and then eventually to Jaguar in 1945. The founders wanted to create stylish sidecars for motorcycles but soon turned their attention to cars, which in those days, had an independent chassis that the body was mounted on. Their first design was a body for an Austin 7; after this, they progressed to making complete cars by 1931 and four years later, after buying out Walmsley, Lyons continued alone. The name Jaguar was taken from the various types of SS Jaguar the car brand had been making since 1935. After the name change, the first sports car produced was the XK120, and a decade or so later, the E-type came along. Today, the name resonates beyond car-obsessed enthusiasts by offering its current and new clients an opportunity to enter the world of luxury and time- less British style in a splash of the fragrance - the Jaguar Era. Jaguar Era fragrance is a luxury world market product that has been in development for over a year by the best and most creative team. They wanted to offer their clients a fragrance that would represent the essence of Jaguar and the lifestyle that comes with it. Luxury does not always have to be expensive, and for this reason, they put a very well thought out price on it allowing men to feel they deserve to live the life of their dreams. Each Jaguar fragrance such as Classic Gold, or Vision, stylishly symbolises a strong personality and reflects a distinctive, modern scent and design philosophy to satisfy a wide range of tastes. Every scent is created for successful, self-confident men who are bold enough to wear a strong, masculine fragrance produced in a classic perfumery tradition. Jaguar Era is no exception; on the contrary, it is a confidence and mood booster for ambitious and driven youthful men. The fragrance represents the current modern lifestyle linked to a history that is contained in an excellent perfume. It draws on the DNA of the Jaguar aesthetic and its iconic heritage for the younger cli- entele. They are a constant source of surprise and inspiration, combin- ing powerful character and proud dynamism. Jaguar luxury cars have 13 beautifully designed and well- thought-out details, and the Era fragrance lid is a replica of one of those 13 pieces. Jaguar Era follows the same sustain- able strategy as the previous range of Jaguar fragrances with recycla- ble 11 PCR glass bottles by Italian makers. The fragrance is youth- ful and fresh, containing tobacco, amber, woody base and citrusy, splashy mochito, and pineapple top notes enlivening its gouge leanings. All of these masculine fragrances are captured in a more classic shape, ingrained with old patterns giving the ‘New Classic’ energy Jaguar Era. www.jaguar-fragrances.com/en-GB The Scent of Sophisticated Men Images courtesy of Jaguar