The Bite Magazine - Autumn/Winter 2021 - Issue 30

I spent a fantastic morning at the Duck and Waffle on the 40th floor of the Heron Tower in Bishopsgate, London having breakfast with the talented team from Jaguar. I was fascinated to learn about their brand and their goal of becoming the first 100% electric luxury car brand by 2025. Founded by William Lyons and William Walmsley in Blackpool, Jaguar has been cre- ating prestigious cars since 1922 and is now reimagining and transforming the brand for new Jaguar lovers worldwide. Giedre Jackyte attended the Jaguar Fragrance launch at the Duck and Waffle, Heron Tower in London that saw the reimagined Jaguar Era of timeless British heritage mixed with the elixir of youthfulness in a bottle. bitefragrance