The Bite Magazine - Spring/Summer 2021 - Issue 29

bitecatwalk VERONICA BEARD V eronica Beard’s brand motto is,“Look good, feel good, and do what you love.” As this powerhouse sisters-in- law owned brand has proven, it knows how to take a can-do attitude and mass-produce its clothing designs for a very eager clientele looking for fun, feminine and bohemian looks.This season, however, due to the unprecedented pan- demic and having to isolate oneself, Veronica Miele Beard and Veronica Swanson Beard were able to take a significant step back and refocus on ways to simplify daily activities, such as dressing more casually and comfortably. This approach led them to present a collection of very uncomplicated and carefree ensembles. Nothing felt new or exciting per se, but rather very simple and understatedly pretty. As a whole, in my opinion, the laidback nature of theVeron- ica Beard brand can be heard screaming from this line-up of mix-and-match floral and paisley printed prairie skirts, ruffled smock tops, wrapped dresses, double-breasted blazers and high waisted buttoned-down trousers. True, what one usually sees in one of their collections is a bit more refined and edited. Still, the feeling of unpretentious is like what one may wear in Napa Valley, California, meets summer in the Hamptons with a nod to what you may wear in the English countryside on the weekend. It’s all up for grabs this summer as to one’s interpretation of,“Where do I feel most relaxed and at peace? Is it here walking through a field wearing a plaid top and high-waisted cropped flared jeans and straw hat? Veronica Beard thinks so. https://veronicabeard.com