The Bite Magazine - Spring/Summer 2021 - Issue 29

bitebags The model and actress is committed to advancing more thoughtful consumption and environmental awareness through exciting entrepreneurial endeavours and brand partnerships. A fashion icon, Amber has been the face of some of the most prestigious names in fashion and graced countless magazine covers. After moving to Los Angeles, she found success as an actress, with credits that include Hitch, What Lies Beneath and the hit TV show Revenge . Amber founded Master & Muse, the premiere lifestyle platform for responsibly made, cutting-edge fashion. She also co-founded A Squared Films, creating con- tent to entertain, educate, and inspire social change and produced Driving Fashion Forward for L-studio and Reinventing Power for The Sierra Club. She serves as an advisor to One x One, a conscious design initiative in partnership with the UN and is a FIT Sustainability Education Ambassador and FIT Foundation board member. The Karl Lagerfeld x Amber Valletta edition of the K/Kushion is available in two eco-friendly material options. The first is crafted from the environmentally sus- tainable and recyclable vegan cactus leather engineered by Desserto in Mexico. It has a plant-based, organic carbon content made with substantial water savings as no irrigation is required. It’s also cultivated with no chemicals like herbicides or pesticides. The bags are coloured in green and black with organic pigments. The second option is made from 90% recycled cotton in a neutral sandy hue. The fabric has been certified by the Global Recycle Standard (GRS), which sets re- quirements for third-party accreditation of recycled content. The bag is finished with a signature stitching effect in a quilted pattern and a decorative cord detail made from GRS-certified recycled cotton. The capsule collection also features es- sential accessories, including a reusable water bottle, zip wallet, cardholder and face mask. The profits generated from the sale of the Karl Lagerfeld x Amber Valletta K/ Kushion bag will be independently donated to the non-profit organisation Ocean Cleanup that aims to rid the world’s oceans of plastic. The charity’s goals in ocean protection align with one of the three pillars of the Fashion Pact, which Karl La- gerfeld signed in 2019 as part of its continued efforts to reduce its environmental impact. “This collaboration shows we don’t have to sacrifice great style to make responsibly made fashion,” said Amber.