The Bite Magazine - Autmn/Winter 2020 - Issue 28

bitecatwalk FASHION WEEK LONDON Autumn/Winter 2020 JENN LEE T he brand Jenn Lee, founded by de- signer Wei Chen Lee in 2017, has a core theme in women power. The designer’s creativity, passion, and confidence help to evoke the potential and power within people. Wei Chen Lee grad- uated from the University of Arts London (UCA) with a focus dedicated to womens- wear. She creates avant-garde fashion with delicate craftsmanship to realise elegancy. Her limitless and studious personality excites nu- merous amounts of inspiration, threading her brand through a story. For her AW20 collection, the palette was mainly dark with printed grey dresses, beau- tifully crafted coats in print, and some outfits in a mixture of colourful palettes. Jenn Lee aims to awaken the wild woman inside every female. Inspired by the 1992 feminist book Women Who Run With The Wolves , the de- signer wanted her debut at London Fashion Week to promote female empowerment, and I think she brought her story across in this unique display. The collection explores cur- rent issues around contemporary women who are still bound by traditions and stereotypes within our society. The designs encouraged the belief that clothing should promote a pos- itive message around self-confidence. As the representation of the new generation, Jenn Lee continues its motto, “Less in num- bers, more in diversity, quality over quantity” to move forward as a brand. The brand’s at- titude is to see behind the priced labels and understand its essence. Let’s run with this wolf pack and see where she takes us! http://www.jennleestudio.com