The Bite Magazine - Spring/Summer 2020 - Issue 27

bite fashion Celebrity-wise, the head designer says she is currently obsessed with Miss Potter, Murder on the Orient Ex- press, and Bohemian Rhapsody actress Lucy Boynton and would love to dress her. “I really like her charm.” Another celebrity would have been the late Edi- tor-in-chief for Vogue Italia Franca Sozzani who sadly died in 2016 from a year-long illness. Anne described her as having a “great vibe and an outstanding strong feminine attitude.” Their fashion shoots are based on the visual idea and how to show the collection in the best way. For Custommade accessories and styling are super im- portant, as well as the shoes. “The shoes are the most important item to fulfil and tell the story. However, for a show, the effort is a lot bigger. We have worked together with some really experienced and talented people to create the right concept and look.” Although Anne is into different blue colours, especial- ly light blue, which she says suits the skin and most people’s eyes, she is a fan of creating colour palettes. “White is a must-have and makes everything so pure. Black is for the drama. And I have something for pink in many various tones; from shocking pink to a really soft tone.” She also loves the interaction between col- ours, with fabrics coming after. “When all is set, I am designing from these two guidelines.” When it comes to fabrics, she loves wool and silk. “Silk has been my base since I graduated, but at the moment I also really love the crispy stuff - cotton and organza; and of course, cashmere. I use cashmere [in the] summer as well as winter.” Her advice to aspiring fashion designers is simply “Do it” and ‘Be you.” For now and the future, her fashion goals are to contin- ue to “make what feels good and right for me to do right now. I appreciate that I have landed in the right setting, right now!” The brand is constantly gaining momentum. In No- vember 2019, they launched with Nordiska Kompa- niet, the most exclusive department store in Sweden which showed their Pre-Spring 2020 collection including By Numbers Styles, Coco Collection, The Knit Collection, and other products. They were also featured in Grazia Italy magazine who described them as ‘fresh and colourful - Custommade is one of the most popular Danish brands of the moment” and love them being a playful brand for self-confident girls. https://en.custommade.dk