The Bite Magazine - Spring/Summer 2020 - Issue 27

bite beauty OR EVER I was introduced to Yardley London's full range during a special event at Somerset House, in London, where they were celebrating 250 years of their Fine Fragranc- es. Upon my arrival, I was welcomed by the lovely team who gave me a tour of their products, new launches, and history. The stand was covered in pink orchid to celebrate the launch of their brand new Flowerazzi range, which fea- tures 98% of naturally derived ingredients from flowers and plants, without parabens, colourants, or silicone; therefore cruelty-free and suitable for vegans. I was very impressed with the presentation, and also the sim- plicity and beauty of their colourful new Flowerazzi range. During my visit I had the opportunity to explore the var- ious products Yardley London had on display. I was total- ly taken by the history of this brand and overwhelmed by the richness of their background; it was like walking into a fragrance museum. What caught my eye was the section dedicated to their previous collections, souvenirs from years before, where bottles and products had a different meaning, size, and look. The design on some of their talcum powders, soaps, face powders, and fragrance bottles were clearly not from this century. They depicted images of ladies wearing clothing from the 18th-century, with a clear address in Old Bond