The Bite Magazine - issue 16

Gina Gill dreams of lounging on a sunny beach in WildFox’s collection of vintage swimwear. know their swimwear. Inspired by a love for vintage t-shirts and the magic of having all the fun with your BFF, the label was co-created by two best friends as a vintage-inspired knitwear brand. In 2014 they opened the doors to their first flagship store in the beachiest of beach towns, Malibu. However, if a quick trip to California seems a little far for your holiday needs, worry not, as the brand is also stocked at ASOS and Selfridges. The brand is known for its iconic cam- paigns and they certainly know how to evoke a sense of dreamlike wanderlust. Whilst it started off small, the range has grown to encompass a full range, includ- ing clothing, a sister line in ‘WildFox Kids’, intimates, denim and of course the aforementioned swimwear. In 2015 the brand even expanded into beauty, launch- ing their first fragrance in partnership with Elizabeth Arden. Their swimwear is super fun. From itty-bitty star flecked triangle bikinis to ruffled bralet styles emblazoned with bananas, the range covers pretty much everything out there and they even have a mermaid style bikini top for those wanting to channel Ariel whilst gallivant- ing about the sea (tail not included).The Pastel Rainbow Halter bikini is perfect for pool parties, especially when paired with tousled waves whilst the Rose Classic one-piece is perfect for looking effort- lessly chic whilst lounging on the beach. And it’s not just their swimwear that has that cute but quirky look locked down. I’m head over heels for their extremely instagrammable ‘Lip Service’ sunglasses (because why save a red lip for your lips right), and whilst the ‘Ava’ sunglasses will earn you serious fashion blogger style credentials. As for the rest of your summer ward- robe – WildFox has a delectable mix of cover-ups, dresses and knitwear that will take you stylishly from beach to bar to bedroom. For general sunshine lounging, I love the ‘Starry Blue Floral Atlantis’ dress and if you’re feeling a little cheeky the ‘WhenYou Can’t Skinny Dip’ hoodie will keep you toasty after a post sunset dip in the sea. The ‘Grapefruit Ruffle’ dress is perfect to throw over your swimsuit for grabbing a quick cocktail and if you’re going somewhere dressier you can swap your flip flops for a pair of wedges and a few long chain necklaces for a beautiful Boho vibe. The ‘Marishka’ sweater is one of those fabulous cover-ups that works thrown over everything and the fringe means that you never risk looking dowdy whilst the ‘If He Loves Me’ sleep shirt is a great lightweight option for those late morning room service breakfasts. Throw in a decent sized beach tote (canvas styles are always a winner) and a wide brimmed hat and you’ve got the makings of a vintage inspired capsule holiday wardrobe, which thanks to its retro inclinations will never age.With that pesky summer wardrobe taken care of thanks toWildFox, you’ve got more time to find the perfect holiday to wear it for. www.wildfox.com bite fashion