Page 233 - The Bite Magazine - Issue 11

New Gadgets on the Go
Jada Brookes checks out some of the latest
gadgets and developments on the tech market.
FOR BENTLEY
You’ve heard of Breitling for
Bentley, the sensational timepiece
manufacturer that captures the
essence of the Bentley brand in their
watches, and now there’s Vertu for
Bentley. The English manufacturer of
luxury mobile phones has recently
signed a five-year partnership deal with
the legendary and luxurious British car
manufacturer which will see them create
five distinctive designs, with the first
‘Vertu for Bentley’ phone planned for
release in October 2014. Following the
announcement of the partnership, Vertu’s
Chief Executive Officer, Massimiliano
Pogliani said: “Vertu is the contemporary
embodiment of English craftsmanship.
We are an understated, luxury brand
and we wanted to work with an
automotive partner that reflected our own
positioning.” He added, “This partnership
will allow Vertu to fully integrate with
the Bentley brand; phones will be jointly
designed by the Vertu and Bentley design
teams, based on a relationship that goes
far deeper than the utilisation of materials
and cues on design. We’re confident that
the Vertu for Bentley phones will appeal
to our mutual customers’ desire for
sophistication, craftsmanship and precision
engineering.”
Meanwhile, Wolfgang Dürheimer,
chairman and CEO of Bentley Motors
said: “Bentley’s new partnership with
Vertu brings together two world leading
brands, defined by their commitment
to performance, luxury and customer
experience. The collaboration expands
Bentley’s luxury range into the cutting-
edge world of mobile communications and
offers customers a new way to experience
the world of Bentley.” He added,“Exclusive
Bentley content will appeal to drivers,
travellers and brand enthusiasts, through
a partnership that delivers on both
technology and touch. Today, we see the
marriage of two great brands with an
international presence and quintessential
British heritage and character. The unique
experience of luxury and performance
inherent in every Bentley has now found
further expression in the world’s most
desirable mobile phone.” The very first
‘Vertu for Bentley’ phone is planned
to launch in October 2014 and will be
followed by four further distinctive luxury
smartphones,each of which will encompass
authentic and iconic Bentley design
elements and luxury lifestyle services.
Bentley owners and enthusiasts will have
the privilege of accessing exclusive Bentley
experiences and the latest Bentley content
via an on-device app.
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