Page 230 - The Bite Magazine - Issue 11

Rather than go back in time to
recapture the styles of the 1970s,
Porsche Design decided to create
a retro yet futuristic look for their
AW14 collection that would work well
with their modern design. The ready-to-
wear collection entitled ‘Chic Altitude’
is inspired by the jet-set lifestyle of
visitors to luxurious Alpine ski resorts
in the 1970s, combined with a futuristic
retro look. Using bold, voluminous and
protective shapes that swirl around the
body, the AW14 collection maintains
elegant, ergonomically shaped structures
that are combined using the latest design
techniques, such as bonding and seam
sealing, trompe l’oeil texture effects and
magnetic clasps. The materials used in
the collection are of the highest quality,
with exquisitely tanned, exclusive Italian
lambskin, fine wool and double Georgette
silk providing a luxurious feel. Whilst the
collection is predominately black, there
are injects of colour in the women’s
collection such as June Bug (dark green)
and Pomegranate (bordeaux) and the
men’s collection such as Dark Green (olive
green) and Potent Purple (violet).
One of the most eye-catching pieces from
the AW14 women’s collection is the
successful reinterpretation of the
Motocross Leather Jacket. Thanks to its
artful details stamped on the shoulders
using laser technology for a three-
dimensional effect, this striking staple
piece strongly stands out this season.
When worn with a midi skirt such as the
A-Line Skirt, the lambskin jacket creates a
modern and contemporary look. Other
key pieces include the Formal Coat with
its characteristic stand-up collar and the
reversible Shearling Coat is a timeless and
elegant classic that can be worn either with
the side made from black smooth-finish
leather or with the grey-haired lambskin
side. For the men, the reinterpretation of
the classic Bomber Jacket will certainly
impress with its boxy, assertive shape,
made from the finest shearling lambskin
and a soft fur lining. For those cold days, in
keeping with the brand’s sporty look, the
olive mixed-texture Sweater with a chunky
knit pattern and the DownVest made from
weather-resistant nylon with a leather trim
would make the ideal combination. The
lambskin Peacoat Jacket meanwhile adds
contrast with a distinctive asymmetrical
front section and a striking breast pocket.
Porsche Design was founded by Professor
Ferdinand Alexander Porsche in 1972, and
its aim is to focus on functional, timeless
and purist design. When he was head
of design at the Porsche car company,
Professor Ferdinand designed the iconic
sports car Porsche 911 and enjoyed a
reputation as a functionalist. After leaving
the car company to launch his luxury
design brand, it wasn’t long before it
created a revolution within the watch
industry when the first-ever all black watch
was introduced. Until then, timepieces
were considered items of jewellery and
were usually made out of silver or gold.
For Porsche Design, the focus was purely
on function and by choosing black for the
timepiece dial this created the possibility
of using white writing. It also helped to
eliminate the problem with light reflections
and guaranteed excellent readability
under all light conditions. Since that time,
Porsche Design has been instrumental
in designing a large number of industrial
products such as household appliances
and consumer goods for internationally
well-known clients. Today, the brand’s
design studios in Zell am See, Austria is
considered one of the most renowned
design houses in Europe.
The brand’s product portfolio features a
minimalist fashion collection, technically
inspired sportswear, luxurious handbags,
functional luggage, fine leather accessories
and fashionable men’s shoes. They also
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