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Harrods
Land of
Make Believe
London’s most famous department store gets ready for
Christmas with its ‘Land of Make Believe’ theme and a
host of enchanting surprises and goodies to make this
Christmas one of your most memorable.
Jada Brookes
finds out what is on the Christmas menu.
W
ith its enchantingly lit poise
brightening up many evenings
in London’s Knightsbridge, this
proud building represents one of the most
famous and long-standing edifice in the
history of London. Harrods founded by
Charles Henry Harrod in 1834 and once
owned by Mohamed Al-Fayed, has been
welcoming guests through its doors from
all walks of life for nearly two centuries.
There is undoubtedly some kind of magic
that keeps drawing us back, whether it’s
the beauty counters with its host of
renowned beauty brands such as Clarins,
Estée Lauder, Crème de la Mar and
Decléor, or designer bags by the likes
of Dior, Valentino, Alexander McQueen
and Dolce & Gabbana, or even the food
court with its range of delicious food
from different continents of the world.
There is just something so intriguing
about Harrods! And this coming
Christmas is no different, because the
luxury department store is celebrating
the magic of the festive season with a fairy
tale theme of ‘Land of Make Believe’.
Harrods has collaborated with a host
of the world’s most iconic brands to
bring delighted visitors a contemporary
wonderland theme. With beautiful
oversized displays, exclusive products,
limited edition collections and one-off
pieces inspired by traditional vintage toys,
the luxury department store is set to
enchant us into the spirit of Christmas.
From early November, visitors to the store
will see the Brompton Road windows
glowing with an exclusive collection of
retro-inspired, oversized toys, especially
created by designers including Stella
McCartney, Amy Somerville and Matthew
Williamson. Not too far from the big day,
one final scene will be added to complete
the Land of Make Believe story showing
Father Christmas taking to the skies led
by his trusty reindeer. The limited edition
and unique pieces presented throughout
the store will span across fashion, home,
beauty and toys,while exclusive collections
include miniature Squint rocking horses
and super-luxurious teddy bears from
Merrythought. There is also a one-of-a-
kind gown designed by Stella McCartney
which mirrors the piece adorned by the
glittering fairy in the snow globe window
scene. For children, it will be a truly
unforgettable experience as the Harrods’
Christmas Grotto will take them on a
journey through the Land of Make Believe
with enchanted woodland creatures,
magic mirrors and snowball games. With
exclusive packages available, families will
also have the opportunity to meet Father
Christmas in his log cabin and enjoy a mini
afternoon tea in The Georgian Terrace or
add a sparkle to their experience with a
glass of champagne.
Harrods is celebrating ‘Christmas at
Home’ on the Second Floor from the
end of August covering five themes:
Hideaway, Hyper-Luxe, Balmoral, Magical
Forest and Ice Princess. Hideaway has
a Scandinavian feel featuring soft silvers
and cashmere accessories, while Hyper-
Luxe is super-glamorous and decadent,
drawing on the opulent grandeur of
Imperial Russia. Balmoral combines the
traditional and contemporary with pale
blue tones of Wedgwood; while Magical
bite
christmas