The Bite Magazine - Issue 11

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as headquarters for the brand’s
European expansion division and
three-floored storefront. But
what lies within this gorgeous
building on those three floors is
what draws these ever-dapper
men in like a moth to a flame.
The clothing choices at Bosideng
are what you’d expect to find at
a high-end luxury store - simple,
yet incredibly well-made pieces
that not only look amazing on
the hanger, but, once tried on,
look even better! “Bosideng
approaches the casual elements
of the men’s wardrobe as if they
were the finest luxury goods,
selecting only the best fabrics
and obsessing over details. The
inspiration comes from explorers,
but the setting is the city,” states
the brand’s lookbook. “Layered
underneath [their down coats]
are shirts in Italian Oxford cloth
or brushed flannel or baby cord.
And knitwear crafted from
cashmere, merino or lambswool,
and trimmed with tweed.”
However, as mentioned earlier,
the brand’s superior down piece
is what it is known for. Featuring
quilted jackets and coats filled
with 90% down, Bosideng makes
outerwear that is exceptionally
warm, soft and perfect for those
in need of a fashionable autumn/
winter coat.
As such, one can see that
Bosideng doesn’t cut corners
when it comes to quality on
their range of clothing options.
Beyond their outerwear, their
collections include formal
suits and accessories, which
are traditionally inspired and
crafted with Saville Row cutting
techniques to insure the garment’s
structure and refinement, to
refined casual,everyday pieces like
wool and cashmere sweaters and
jackets, and even denim. However,
what the brand wishes to instil in
its clients and customers is the
freedom to mix and match these
two options to create looks that
would otherwise be in opposition
to one another,but somehow look
amazing when worn together.
The current aim of the label is
designed to interest the well-
to-do contemporary male, one
who travels the world, is tech
savvy yet values heritage styling
and durability, making him a
rugged urban voyager. (Imagine
if James Bond took a day off
from espionage and his tuxedos,
and was seen walking down the
street, this is the style of clothing
he would wear about town -
simple clean lines against casual
shapes.) Thus, given London’s
glorious history in men’s fashion,
it makes perfect sense that
Bosideng would choose this
metropolis to premiere its
first international location.
Now, men, go forth and
shop, for Bosideng is calling!
Size Ranges:
Shirts, Tops and Outer-
wear: S-XXL
Denim: 30 to 36 in Regular
and Long for jeans
Best Seller:
The Gillet (the perfect
insulated vest for layering
over a long sleeved thermal,
button-down and sweater
or worn under a jacket/
coat)
**HUGE NEWS** Bosideng
would like to proudly announce
that for the first time ever they
have recently launched a women’s
line of outerwear! Be sure to
check out their gorgeous quilted
puffer jackets and utterly chic
fur trimmed long belted down
coats. Can we say perfect for the
ski lodge patio rendezvous for
cocktails and conversation? Mais
Oui!
bitemenswear
Address:
28 South Molton St,
LondonW1K 5RF
Tel: 020 7290 3170
Email:
OPENING HOURS
Monday – Saturday
11:00am – 8:00pm
Sunday
11:30am – 6:00pm