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businesswomen.
Serena Loos
“You are never defined by what you do.You create your
life, your journey.”
From a very young age Serena had a fascination for
all things fashion, hair and make-up. Growing up
on a council estate in Chelsea in the ‘80s was
the start of her learning. The big round clock,
Number 11 buses and punks sparked the curious
nature of this engaging care-free young girl.When
experimenting with her mother’s make-up at the
age of five, this led to her very first haircut. Taking
scissors to her long hair, she cut it into a not so
straight bob and happily asked her mum and dad,
“Do you like my new hair?” Her mum was mortified!
Not interested in the traditional academic route to
work, Serena struggled to conform and had teachers
calling her a daydreamer. After leaving school, she
won a placement withVidal Sassoon, but her training
was interrupted when she became pregnant. Having
two children at a young age, she was constantly
told that her life would be limited to her dreams.
However, she refused to listen and through pushing
herself, Selena created and expressed herself
through words and art. She began writing and singing
but despite being signed to a record label, she felt
that something was missing and knew she needed to
develop her artistic vision through hair and make-up.
Selena first trained as a make-up artist at Delamar
and then progressed into hairdressing. Her tutor,
Trevor Proud, told her that she was naturally gifted
and since landing her first design job for the Dirty
Old Ann’s Turn Me On (Freemasons Remix) music
video, Selena has not looked back.
Micky Kastly
“To be able to creatively express, whether its happiness,
excitement or sadness with my brushes, colours and
emotions, feels like second nature. Dreaming about
colours and designs, I just know that it is part of my
being.”
Micky’s love and vision for hair, make-up, beauty,
art, style and ethics routes back to her childhood
of playing with her pretty ‘Barbie’
dolls and her brother’s ‘Action
Man’. She would take all of
her Barbie’s clothes off, shave
their heads and then paint
real lipstick on them from
her mother’s make-up
bag. Another rebellious
young lady through
her adolescence, she
refused to play by
the rules but yet
still managed to
become a grade
A s t u d e n t .
However, she decided the only exams
she wanted to show up for were Art,
Graphic Art and Design Technology.
The age of eighteen marked the beginning
of her path into hairstyling; she was already
shampooing hair of celebrities like Sophie
Anderton, Lady Victoria Hervey and Pixie
Lott. She was an assistant hairdresser at Hari’s
celebrity salon in Chelsea, where the first
and only words from Hari
after finishing her first ever
‘Micky Blow Dry’ were, “If
you don’t do hairdressing for
the rest of your life, you are
well and truly an idiot.” Micky
then knew at that moment that
hair expression was the path
she had to take. She then moved
to Sanrizz in Knightsbridge
where she began basic training
in cut and colour and entered
her first award, winning ‘Best
Newcomer Award 2009’ with
her over bouncy, backcombed,
over board, overdone and ever so
perfect ‘Micky Blow Out’.
Micky improved her technique in
asymmetric advanced cut and colour
at the Aveda Academy and achieved
her ‘Aveda Pure Image Awards 2010’
and make-up for ‘The Eco Aveda Awards
2010’. Whilst cutting at Gina Conway
Aveda Salon & Spa, she realised her true
passion was session work, travelling with
hair and working with eccentric creative.
She had the opportunity to work as head
hair stylist and director for Yves Saint
Laurent, Press Fashion Show and other
photo shoots and publications including
hair stylist at London Fashion Week,
Pepe Jeans Campaign, ASOS Campaign,
Keungzai, Jam London, Selfridges and
several publications including
Vogue
magazine.
She is one of the founding influences in developing
the Face Addict Hair Junkie London’s now
established hair and make-up collective which
came together with partners in face and hair.
Micky, Serena Loos & Remy Morris artistically fuelled
together with a vision to give self confidence and
promote self love in the eye of one’s beauty and
build a collective of hair and make-up artists and
directors that currently create and share their
industry knowvledge.
Remy Morris
Remy always had a passion for hair and
make-up.Whilst still at school, she began
to follow in her father’s footsteps and
started a career in hairdressing, starting her
bite
beauty