The Bite Magazine

Beauty editor

Giovanna Zac

reveals the latest trends and looks for

autumn/winter 2014 as seen at London Fashion Weekend in September.

odafone London Fashion Weekend was one of the best events in London

this autumn. Hosted in the fabulous Somerset House, from 18th to 21st of

September, proved a real treat for fashion and beauty lovers alike. Whilst

London Fashion Week showed collections for spring/summer 2015, London

Fashion Weekend was based on the actual autumn/winter 2014 trends.This made

it possible for shopaholics and fashion lovers to get closer to the show designers

whilst discovering the latest trends, the amazing shopping experience, catwalks

and beauty tips. LFWEND is always a ‘must-go’ event, and I know as a fact, that

it is impossible to ignore or resist, simply because it is a very pleasant and truly

enjoyable event, with lots of creativity, innovations and inspirations year after year.

For me, it is a delightful way to play and experiment with the latest products, thanks

to the much loved brands of Maybelline, Label.m, Essie and St.Tropez, that keeps us

looking so fabulous and ready to glow all year round.

Here is what we found and loved for AW14:

Beauty

Trends

bite

beauty

his year’s official make-up

sponsor for London Fashion

Week and London Fashion

Weekend, Maybelline’s innovative

trendy and super fashionable looks

made it perfect for the shows.Visiting

the ever so cool Maybelline make-

up room during LFWEND gave us

the opportunity to see some of the

best and most used key tools for this

AW14 season trends.

Maybelline New Color Drama

Intense Velvet Lip Pencil

Launched in August, this lip pencil

was the star at the show and event.

This cool lip liner is both a pencil and

a lipstick. Very easy to use, it can be

applied to the lip area for that creamy

and semi-matte and intense colour.

Available in 10 hot shades, the most

popular at the event was

Fuchsia

Desire

together with its matching

Colour Sensational Lipstick in Pink

Punch.

The creamy feel of this lipstick,

enriched with honey nectar, leaves

the lips totally hydrated and intensely

stunning with vibrant colours, and 24

shades to pick from.

The Maybelline fashion look would not

be complete without their signature

eye icons.

Eye Studio Lasting Drama Gel

Eyeliner in Blackest Black

The intense colour of this easy-to-

apply gel liner, together with its oil-

free and 24-hour smudge-proof and

waterproof formula creates one of

the best eyeliner gels in the industry.

The intensity of the colour is great for

any defined and dramatic eye look and

makes that flick go on easily without

any bleeding on the skin. It is also

available in three other long lasting

shades: Brown, Charcoal and Eggplant.

The eye look is completed with the

unique and latest Maybelline Mascara

creation:

Big Eye Mascara.

This

priceless backstage must-have mascara

is the final touch for any big, ultra-sexy

lashes. The double action mascara

wand creates a push-up and intense

volume effect, while the sculpting mini-

brush reaches the tiniest of lashes,

especially on the lower lashes, for a

fuller magnified look that’d turn heads

on or off the catwalks!

www.maybelline.co.uk