Page 14 - The Bite Magazine - Spring Summer 2013

bitefashion
In April, a wave of excitement rippled
through the main atrium at Westfield
inWhite City as international footwear
and accessories brand Mascotte
launched their first UK store on the
busiest shopping day of the week. The
experiential event, entitled ‘Mascotte
World’ had shoppers walking through six
foot high shoe installations to enter the
special Mascotte playground divided into
three themed sections where they could
learn more about the company. Comfort
and relaxation were the order of the day as
visitors discovered the brand’s story while
lounging in a beautiful boudoir complete
with bed and cushions, or relaxing on
a tropical beach with sun loungers and
umbrellas, or even playing in a heavenly
garden with swings. It was like being on a
shopper’s paradise holiday or even on an
Alice in Wonderland adventure where the
worries of the outside world had no place
there! To add spice to the event, stunning
ASWESTFIELD LONDONWELCOMED MASCOTTE TOTHEIR SHOPPING EXPERIENCE,
THE INTERNATIONAL FOOTWEAR ANDACCESSORIES BRAND LAUNCHEDTHEIR
FIRST UK STORE. JADA BROOKES FINDS OUTWHAT HAPPENED ONTHE DAY.
Mascotte Brings Some
male and female models wearing the latest
collection were on hand in the area for
photos with shoppers keen to be snapped
next to their favourite Mascotte shoes.
One of the newest celebrities to
recently hit our radar, critically-acclaimed
Jazz artist Anthony Strong, joined the
throng of enthusiast visitors at the opening
catching their first glimpse of Mascotte’s
fashion forward collection available for men
and women. The rising star, championed
by BBC Radio 2, BBC Radio London and
Jazz FM, grabbed the attention of some of
the most respected names in the music
industry early last year and has since
collaborated with world-renowned artists.
On the last evening of 2012, Strong was
invited to play at the BBC’s NewYear’s Eve
broadcast ‘Live From The Savoy Ballroom’
and also supported the legendary BB King
at Le Grand and Rex Theatre. Anthony
Strong is signed to Native Records – home
to multi-selling singers including Adele and
Katie Melua – and has a new album Stepping
Out featuring a mix of classic jazz songs and
swinging originals available to buy now.
For their spring/summer 2013
collection, Mascotte uses the rules of Bon
Ton or le bon ton meaning ‘good manners’
or ‘in the fashionable mode’ for ladies
and gentlemen. They suggest the dilution
of “a conservative style through the use
of elements of an elegant casualness and
marginal chic and attributes of the good
life.” With the Mascotte designers inspired
by sweet confectionery this season, the
collection is made up of a refined cocktail
of colours such as ladies’ mules in pistachio
ice-cream, clutches in berry syrup and
sandals in neon fruit-drop.Also, in the new
collection, soft milky-pink half tones are
mingled with turquoise and peach tinges,
reflecting the airiness of pastel in the sheen
of lacquered materials. Futuristic details
include curiously-shaped heels, multilayer
soles, ornamental wedge embroidery
Images courtesy of Mascotte