Page 115 - The Bite Magazine - Winter 2013
Basic HTML Version
celebrities such as The
Only Way
is Essex
stars Lydia Rose Bright
and Sam Faiers donning Parma
Vintage items on television, the
small boutique has used social
networking tools and ASOS
marketplace to reach customers
from across the globe. “ASOS
Marketplace has been really
useful for us. We were one of
the original vintage boutiques
to sell through ASOS and as a
result we got a lot of traffic.We
are now recognised and known
throughout the world.”
With the official ParmaVintage
website launch last week, Gillian
has plans to push online sales
and campaigns. “I was desperate
to get the online store up and
running. In the next couple of
months I want to put campaigns
on the website and to sell more
items through the Parma Vintage
online store. Nowadays if your
company does not have a website
it does not get taken seriously.”
Gillian also places importance
upon the company blog and
social networking tools such as
Facebook: “Facebook is central
to my business. It is fantastic
for promoting and raising the
awareness of Parma Vintage. We
are active on Facebook every day
posting about our latest products
bite
real
life
Photography: Laura McKinnon
Styling: Corrine McConnachie
Make-Up: Elaine Burns
Model: Mhairi Mcgowan from
Superior Model Management
John-Robert Larcombe, 22-year-old
network technician said, “You can get
cheaper deals online and do not spend
money on travel or food like you would if
you were out.”
Rachel Jones, 41-year-old accountant
said, “I shop for Christmas presents
online. Amazon is great because I can buy
presents which can be delivered to my
relatives abroad.”
In the busy 21st century lifestyle,
internet shopping is a useful time-
saving convenience. During the busy
Christmas period more consumers
turn to the internet with the option of
price comparison websites and for the
wide variety of gifts available that can be
purchased via a mobile phone internet
connection. In the fast paced world we live
in, the power of online shopping in sure to
increase easing the pressure off retailers
and greatly benefitting consumers.
and promotions.”
Gillian, who likes to shop
online herself, believes that
shopping online is easy and
beneficial to her customers.
“It is fantastic because you can
buy items without having to
leave the house. Everything you
need to know is there on the
website or ASOS page from
the sizing to the price.We have
numerous images of each item,
free postage and if an item
does not fit it can be returned
and refunded so there is no
risk involved.”
With
the
Christmas
shopping season in full swing,
The Bite Magazine took to the
streets of Glasgow to ask the
public about their preferable
method of shopping:
Nineteen-year-old student,
EmmaWiggins said,“I prefer to
shop on the internet because
some shops have exclusive
online ranges that are not in
store. It is also easier because
you do not need to travel to
the shops.”
