The Bite Magazine - Summer 2012 - Issue 5

W hen she burst onto our screens and radios in 2009 with her debut sin- gle ‘Mama Do’, everybody knew Pixie Lott would be a star. There was no question about whether or not she would be a ‘one-hit-wonder’ and there was certainly no doubt in anybody’s minds that she would take the music industry by storm. Three years and millions of record sales later, Pixie Lott is still proving that she is one British woman not to be underestimated! Choosing not to go down the ‘manufac- tured’ route, Pixie’s rise to stardom came about because of sheer hard work, determi- nation, timing and talent. Her soulful vocals caught the eye of industry mogul, L.A. Reid. After flying Pixie over to the States, she was immediately signed to Island Def Jam Music Group at the tender age of 16. Shortly after being signed by L.A. Reid she was snapped up by Mercury Records in the UK and simultane- ously signed with Interscope Records in the USA. Having made a name for herself both in the UK and across the pond before she had even released an official track indicated that Pixie’s future would indeed be bright. It could be her brazen yet appealing at- titude that compelled record bosses to snap her up, or it may have been her timeless and powerful vocals that had them sold. Whatever it was, Pixie Lott became an inter- national, multi- platinum selling artist on her own merit. Forget the comparisons to Duffy, Pixie has in a short space of time man- aged to achieve three UK number one singles and score millions of YouTube hits, whilst also releasing a series of successful fashion lines for Lipsy. She sounds pretty amazing to me… She has an endless list of credentials to her name, including designer, fashionista and actress, but first and foremost Pixie Lott is a vocalist. Her unique and enchanting voice along with the oh-so-catchy tunes she has a knack of releasing have enabled her to develop a wide fan base that includes children, teenag- ers, mums and dads! ‘Mama Do’, was undeni- ably Pixie’s defining single. The upbeat tempo comprised with her note-perfect vocals made it the anthem of summer 2009! It accumulated three million YouTube hits, spent a week at number one in the UK and remained in the UK’s top 40 for a remarkable 11 weeks! This coupled with the fact that the single reached the top 10 in a handful of countries in Europe and was even recorded in Simlish for The Sims 3, meant that Pixie Lott had well and truly landed on planet pop! Following her debut success, it would have Pixie Lott became an interna- tional, multi-platinum selling artist on her own merit.