The Bite Magazine - Spring/Summer 2026 - Issue 39

bitecatwalk J ohanna Parv delivered a collection rooted in movement, utility and modern feminin- ity. Her SS26 presentation did not rely on dramatic theatrics or oversized statements. Instead, it focused on something far more relevant to contemporary life: how women move through the world, and what clothing supports that reality. Inspired by the rhythm of city living, the collection imagined a woman pausing amidst the rush. She adjusts a strap, fastens a pocket, and prepares before moving forward. That image became the emotional centre of the collection. Parv approached fashion as equipment for modern existence, not decoration. She balanced elegance and practicality in a refreshingly authentic way. A former runner and actor, Parv’s understanding of movement is deeply embedded within her design language. This season introduced a new folded bag design named ‘Frame’, capable of being worn across the body or attached directly to a bicycle. The piece reflected the collection’s wider philosophy of adapt- ability without sacrificing style. Multi-functionality was not presented as a gimmick, but as a natural extension of everyday life. Minimalism remained central to the aesthetic, yet beneath the clean silhouettes sat layers of thoughtful construction. Hidden pockets, adjustable elements, and concealed hoods gradually revealed themselves, giving the garments an understated complexity. The collection drew on the book Streetwalking the Metrop- olis, exploring the tension women often experience between independence and vulnerability in urban environments. Rather than turning this into overt political commentary, Parv translated these themes through design details that suggested protection and freedom. The outerwear stood out particularly strongly. One of the collection’s defining pieces was Parv’s reinterpre- tation of the traditional duster coat in a soft, sandy tone. Originally worn by cowboys and later adapted into practical domestic clothing during the 1950s, the silhouette was transformed here into something dis- tinctly contemporary. The garment retained its sense of protection and durability while becoming lighter, more sculptural and undeniably feminine. Textiles also played an important role throughout the presentation. Linen, cotton and subtle pinstripes introduced a softer, almost nostalgic sensibility to the collection, while flashes of red disrupted the other- wise neutral palette with sharp moments of energy. Technical fabrics remained integral, reinforcing the idea that these garments were built not simply for display, but for living. www.johannaparv.com