The Bite Magazine - Spring/Summer 2026 - Issue 39

bitesunglasses They further stepped into the footwear industry in May 2023 with their first unisex lifestyle shoe, which was refo- cused and engineered into the Alo Recovery Mode Sneaker in March 2024. The shoes feature high-rebound recovery foam insoles specifically designed to support balance and pressure points for all-day physical recovery. In October 2023, Alo launched Alo Atelier, featuring luxury formal- wear, evening wear dresses, and premium fabrications tai- lored for red carpets and high-fashion events. Ever-evolving, the brand expanded its alosphere into ex- periential luxury travel, including high-consumer experi- ences like the Alo Beach Club along the private shoreline of the Mandarin Oriental, Bodrum, in Turkey, and pri- vate, chartered, Alo-branded superyachts along the French Riviera. They also collaborated with Cincinnati Bengals quarterback Joe Burrow to help launch its Alo Runner performance sneaker in 2024, which later evolved into the Conquer collection in 2025. To further its comprehensive luxury-wellness and lifestyle ecosystem, Alo introduces its inaugural sunglasses collec- tion this summer. The curated suite of fashion‑forward, effortlessly wearable frames designed in Los Angeles and handcrafted in Japan merges meticulous craftsmanship with the brand’s signature blend of fashion, wellness, and modern luxury. The latest addition allows the brand to style their wearers entirely, taking them from an outdoor yoga session or running to a high-fashion setting. The collection centres on six silhouettes shaped for the rhythms of modern life, each balancing elevated design with timeless versatility. The pieces are crafted from premi- um Takiron acetate, a material refined over nearly a century and prized for its depth, durability, and rich colour. Select styles incorporate custom palladium and gold‑plated hard- ware. Each frame undergoes a slow, deliberate process, with artisans hand‑polishing every surface to achieve a finish that machines cannot replicate. Filmed in Miami by Bardia Zeinali, with photography by Stuart Winecoff and styling by Carlyne Cerf de Dudzeele, the campaign brings the world of Alo Sunglasses to life, celebrating freedom, individuality, and self-expression. Set against sun-drenched coastlines, vibrant city streets, and expansive infinity pools, the video and imagery capture a balance of movement and reflection, exploring how a sim- ple shift in perspective can transform how we see ourselves and the world.