The Bite Magazine - Spring/Summer 2026 - Issue 39

bitebeauty collagen neosynthesis and protecting the skin from free radicals and microcirculatory stress, it works to counteract photoaging and strengthen the skin’s resilience. At the same time, its hydrat- ing action enhances comfort and suppleness, leaving the complexion smoother, revitalised and more luminous throughout the day. With its UK launch, Miamo enters a market that has become increasingly sophisticated, demand- ing and aligned with the brand’s principles. British consumers have shown a growing appetite for science-led skincare, transparent formulation and personalised routines, precisely the territory in which Miamo excels. The brand debuted online in April, followed by a retail partnership in Septem- ber, with opportunities in spas and professional environments under consideration. It’s a meas- ured expansion, reflective of a company that has never rushed growth for the sake of scale. For Dr Camilla, the move is strategic and person- al. “The UK represents an exciting and important step in our international journey,” she says. “We see a strong alignment between the British con- sumer and our science-led approach to skincare, particularly the growing demand for transparen- cy, clinical testing and personalised protocols.” Her words echo the brand’s broader philosophy: skincare should be intelligent, intentional, and evidence-based. As Miamo steps onto the UK stage, it brings a methodology, a scientific heritage and a fam- ily-driven vision that has shaped every aspect of the brand. With their confidence built on research, rigour and real results, their presence in this arena is a welcome shift. The brand’s expansion marks a new chapter for the company and a new option for British consumers seeking skincare that treats the skin with the seriousness it deserves. https://miamo.com/eu_en Images courtesy of The Public Platform