The Bite Magazine - Spring/Summer 2026 - Issue 39

enaura Beauty Editor Giovanna Zac explores skincare and wellness brand Genaura’s Levagen®+ Smart Face Serum and reveals her findings. bitebeauty G Skin Encounter T he modern consumer trend is moving away from harsh ‘quick fix’ solutions that leave the skin red and compromised. Instead, it focuses more on systemic cellular health care to deliver a more efficient, balanced, and effective skin treatment. Enter Genaura, a science-led British luxury skincare brand. Officially debuting on the market and launching exclusively at London’s legendary luxury phar- macy, John Bell & Croyden in Marylebone, Genaura has positioned itself firmly within the high-end biotech beauty sector. It focuses entirely on skin longevity, barrier support, and treating chronic, low-grade skin inflammation right at the root. Together with Gencor, a leader in ingredient innova- tion, they developed a unique, signature skincare product called Smart Face Serum. The driving forces behind the brand are experienced industry heavyweights, including managing director Nicola Young, with years of marketing consulting and media direction expertise from the Estée Lauder Companies. Alongside her is Lead New Product De- veloper Michelle Reeve, an established Australian cosmet- ic formulator known for blending advanced biotechnology with high-potency, fermented natural botanicals. The serum is historically unique as the world’s first cosmetic formula to utilise encapsulated Levagen®+, a trademarked form of Palmitoylethanolamide (PEA). PEA is a fatty acid amide, naturally produced by the human body, to fight stress and inflammation, which depletes as we age. It is the star ingredient for easy absorption, calming redness and locking in moisture. Smart Face Serum’s special formulation encapsulates ingre- dients like Niacinamide to help preserve collagen, refine texture, and even skin tone. Vitamins E and B5 to restore hydration and skin elasticity, Fermented Superfood Con- centrate, a cocktail of nutrient-dense antioxidants from aloe vera, papaya, milk thistle, broccoli, and kale, which are es- sential to protect the skin from UV rays, pollution and harsh chemicals.